The Artist’s No-Excuse Weekly Self-Promotion Routine is printed on the inside cover of the 2011 edition of my book, I’d Rather Be in the Studio.
Five years is a long time in this fast-paced world, so it’s time to update that list and make it workable for late-2016.
A Sample Weekly Self-Promotion Routine
There is such a thing as a promotional campaign, but mostly I want you to think about your promotions as ongoing. You’re consistently sharing your art with the world. It’s a routine you commit to.
Perhaps it would be helpful to see what a self-promotion routine could look like. But before we get into it, I have a note of caution.
Don’t take this literally. This is just an example.
I don’t mean to imply that you should do these tasks on the day of the week that I assigned them to. Obviously, you should move things around to work with your schedule and goals.
Nor do I want you to think that you need to do all of these tasks every week. You might select one or two under each day for the current week.
Make it work for you!
As you work on your self-promotion routine, remember
The reason you’re out of ideas is that you’re out of practice.
I was so proud of saying this to a client the other day that I asked her to hold while I wrote down the quote.
I knew to write it down because I’m in the practice of gathering ideas for my writing. I have a regular writing schedule. I can’t say the same for a studio schedule.
No Studio Practice
When Barbara Gilhooly and Ayn Hanna called for “heart art” for their commitment ceremony, I wanted to make a heart for them so badly. I stewed over it for three months before giving up. I had a twinkle of an idea, but no vision for making it happen.
Barbara and Ayn in front of the wall of hearts, a beautiful ceremony that I had wanted to contribute
What does your marketing mix look like? In the Artist Conspiracy this month, members are working on the ideal “recipe” for marketing activities. You can save yourself from overwhelm by doing the same – remembering, of course, that you can’t do everything. You must pick and choose.
My wish for you is that you develop a self-promotion routine that becomes second nature. You don’t balk or make excuses. You do the work because it’s ingrained as part of the art career you are building.
If you intend to remain in this art game for a long time, you have to be disciplined. You’re not only an artist, you’re a businessperson. You have to be devoted to both creating your art with tremendous passion and to promoting it with equal enthusiasm.
You must make self-promotion a part of your routine.
If art is your career, you don’t have promotional “campaigns” that can be marked by a beginning and an end. Rather, you have promotional habits and promotional practices. Promoting your art means time away from your art and things you might enjoy more. But no one–least of all successful artists–ever said being an artist was easy.
How much time should you devote to promoting your art? It depends. It depends on how much time you have for your art career. First, the art has to