A Quick-and-Easy DIY Marketing Recipe

Recipe for Success

What does your marketing mix look like? In the Artist Conspiracy this month, members are working on the ideal “recipe” for marketing activities. You can save yourself from overwhelm by doing the same – remembering, of course, that you can’t do everything. You must pick and choose. [...]

The Artist’s No-Excuse Weekly Self-Promotion Routine

My wish for you is that you develop a self-promotion routine that becomes second nature. You don’t balk or make excuses. You do the work because it’s ingrained as part of the art career you are building. [...]

Promote Your Art Consistently

If you intend to remain in this art game for a long time, you have to be disciplined. You’re not only an artist, you’re a businessperson. You have to be devoted to both creating your art with tremendous passion and to promoting it with equal enthusiasm.

You must make self-promotion a part of your routine.

If art is your career, you don’t have promotional “campaigns” that can be marked by a beginning and an end. Rather, you have promotional habits and promotional practices. Promoting your art means time away from your art and things you might enjoy more. But no one–least of all successful artists–ever said being an artist was easy.

How much time should you devote to promoting your art? It depends. It depends on how much time you have for your art career. First, the art has to be the #1 priority. Then, with a strong commitment to building a reputation as a [...]