Out of Practice: The Physics of Your Art Business

The wall of hearts that many artists with strong studio practices contributed to. Photo courtesy Carol A. McIntyre.

The reason you’re out of ideas is that you’re out of practice.

I was so proud of saying this to a client the other day that I asked her to hold while I wrote down the quote.

I knew to write it down because I’m in the practice of gathering ideas for my writing. I have a regular writing schedule. I can’t say the same for a studio schedule.

No Studio Practice

When Barbara Gilhooly and Ayn Hanna called for “heart art” for their commitment ceremony, I wanted to make a heart for them so badly. I stewed over it for three months before giving up. I had a twinkle of an idea, but no vision for making it happen.

Barbara and Ayn in front of the wall of hearts, a beautiful ceremony that I had wanted

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A Quick-and-Easy DIY Marketing Recipe

Recipe for Success

What does your marketing mix look like? In the Artist Conspiracy this month, members are working on the ideal “recipe” for marketing activities. You can save yourself from overwhelm by doing the same – remembering, of course, that you can’t do everything. You must pick and choose.

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The Artist’s No-Excuse Weekly Self-Promotion Routine

My wish for you is that you develop a self-promotion routine that becomes second nature. You don’t balk or make excuses. You do the work because it’s ingrained as part of the art career you are building.

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Promote Your Art Consistently

If you intend to remain in this art game for a long time, you have to be disciplined. You’re not only an artist, you’re a businessperson. You have to be devoted to both creating your art with tremendous passion and to promoting it with equal enthusiasm.

You must make self-promotion a part of your routine.

If art is your career, you don’t have promotional “campaigns” that can be marked by a beginning and an end. Rather, you have promotional habits and promotional practices. Promoting your art means time away from your art and things you might enjoy more. But no one–least of all successful artists–ever said being an artist was easy.

How much time should you devote to promoting your art? It depends. It depends on how much time you have for your art career. First, the art has to be the #1 priority. Then, with a strong commitment to building a reputation as a

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