marketing strategy

Start Promoting It NOW

by Alyson Stanfield on October 10, 2011

The more people see something, the more they will look forward to it and the more likely they are to act on it when the time comes.

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Artist’s Platform < Deep Thought Thursday

by Alyson Stanfield on June 16, 2011

The artist’s platform is how you are currently reaching an audience of art-buying people, or how you plan to do so. It is your influence, your ability to sell to your market. It is your multi-faceted art-marketing machine!

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Repeated, Yet Fresh: Vary Your Marketing Angle

by Guest Blogger on June 13, 2011

Guest blogger Marcia Yudkin says: When you have a new product or an upcoming event, you can’t tell your list about it just once. Vary your angle. Lead into it differently each time. Use this checklist to pitch repeatedly without boring or annoying your email recipients.

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Podcast: Don’t neglect old-fashioned mail

by Alyson Stanfield on June 1, 2009

There is such a focus on email that we tend to neglect the value of regular mail and the role it should play in marketing efforts for your business. Listen to the following reasons for including mailings in your marketing strategy . . . then go out and replenish the supply of stamps in your [...]

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