3 Thought-Provoking Questions for a Better Artist Statement

Vickie Martin collage

A strong artist statement is essential to the effective marketing of your art.

There’s no skating by on this one. You need at least one artist statement for each body of work you create.

Writing your statement is a process. Like any other type of writing or artmaking, you can’t expect to nail it in a single sitting. And, like all good things that take time, it will be time well spent. The process helps you gain clarity about your art.

©Terri Schmitt, Lemons and Ball Jar. 16 x 20 inches.

If you can’t define your art in a statement, you will likely face difficulty marketing your work. Where else will you get language for wall labels, brochure and website text, informal presentations, and conversations?

Answering these three questions will help you write a better

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Yep, It’s Art and It’s for Sale

yep-for-sale

Imagine the scenario: A patron visits your open studio event, walks around for a few minutes, and asks, “Are these for sale?” Or this version: A friend shares an image of your art that you posted on Facebook. Hundreds of people see it and a handful wish they could own it. But they think they can’t afford it because there’s no price. So they forget about it and move on.

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Multiple Websites for Multiple Businesses

Rebecca Finch art

Rebecca Finch asks: “I work primarily in fine art paintings, but I also do graphic design and portrait photography. Do I have to create different websites for each?” In I’d Rather Be in the Studio I write: 3 different styles of art = 3 different audiences = 3 times the marketing effort. I’m sure this probably isn’t what you want to hear, Rebecca, but this is you. You have 3 different businesses and, therefore, 3 different audiences.

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Why You Might Need Additional Domain Names for Your Art

Carol A. McIntyre, one of my Gold Mastermind members, has her site at carolamcintyre.com and pointing from paintingharmony.com. She also owns 16 other URLs for her art, teaching, and books.

Yay! You have a URL and website. Boo! You only have one. But . . . Yay! You’re a savvy businessperson and willing to listen to why you should care about buying more URLs. Here are four reasons you want additional domain names (URLs).

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2 Guidelines for Requesting a Donation

please give

You’re probably accustomed to people asking you to donate your art to this or that cause, but have you ever been on the other side? Have you ever been the one making the request for a donation? There will come a time in your art career when you must ask for donations. Not just money, but also gifts of services or products.

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Roll Out the Red Carpet for Your VIPs

Red security rope by red carpet.

Your friends and followers on social media are valuable, but the people who buy from you and entrust you with their email and physical addresses are your VIPs. How do you roll out the red carpet for VIPs who offer their support and trust? Here are some ideas.

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6 Ninja Tips for Getting Noticed

billboard-here i am

If you’re feeling a little like a wallflower or left out of the art conversation, here are six tips – short of renting billboard space – to get you back on the radar of the VIPs in the art world. Most of these actions work well with arts administrators, arts writers, gallery directors, or curators. Any one of them would be a step in the right direction.

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DIY Not DIA Marketing

Kerry Thompson (a.k.a. Kerry Millard) talks about illustrating a book.

Art Biz Coach was launched 11 years ago after I heard from many artists that they wanted an agent. They were looking for someone to do the work for them so that they could stay in the studio and work. I opted to teach artists how to best represent themselves and take control of their careers (Do It Yourself or DIY) without doing it alone (DIA).

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Are You Nuts?

©Cynthia Morris, Walnuts at Palermo Market. Used with permission.

You’re probably familiar with this quote: “Insanity is doing the same thing over and over again and expecting different results.” If the quote is true, are you nuts? Have you been promoting your art the same way for years and expecting improved results?

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Your $350 Marketing Budget

Deep Thought

You have $350 to use for marketing in your current budget. Let’s just say it’s for the month. Deep Thought . . . What options do you see for using the $350 for marketing your art? What do you feel is the best use of $350 for marketing your art right now?

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