by Alyson Stanfield on June 1, 2009
There is such a focus on email that we tend to neglect the value of regular mail and the role it should play in marketing efforts for your business. Listen to the following reasons for including mailings in your marketing strategy . . . then go out and replenish the supply of stamps in your [...]
Postal rates just went up in the U.S., but that’s no reason to stop sending mail. It’s more important than ever to use regular mail in conjunction with any email messages you’re sending out. Let’s look at some of the reasons why you shouldn’t neglect buying stamps.
Deb Schmit, Highland Dreams
Oil on canvas, 12 x 16 [...]
by Alyson Stanfield on January 5, 2009
Laura K. Aiken asks about artists’ brochures: Do artists have brochures? What’s in them? What makes a good artist brochure?
Yes, artists have brochures. Some are better than others. Most are a waste of paper because they’re poorly designed, flimsy, look homemade (in a bad way), have poorly photographed art, or are considered by their creators [...]