Multiple Websites for Multiple Businesses

Rebecca Finch art

Rebecca Finch asks: “I work primarily in fine art paintings, but I also do graphic design and portrait photography. Do I have to create different websites for each?” In I’d Rather Be in the Studio I write: 3 different styles of art = 3 different audiences = 3 times the marketing effort. I’m sure this probably isn’t what you want to hear, Rebecca, but this is you. You have 3 different businesses and, therefore, 3 different audiences. [...]

Why You Might Need Additional Domain Names for Your Art

Carol A. McIntyre, one of my Gold Mastermind members, has her site at carolamcintyre.com and pointing from paintingharmony.com. She also owns 16 other URLs for her art, teaching, and books.

Yay! You have a URL and website. Boo! You only have one. But . . . Yay! You’re a savvy businessperson and willing to listen to why you should care about buying more URLs. Here are four reasons you want additional domain names (URLs). [...]

2 Guidelines for Requesting a Donation

please give

You’re probably accustomed to people asking you to donate your art to this or that cause, but have you ever been on the other side? Have you ever been the one making the request for a donation? There will come a time in your art career when you must ask for donations. Not just money, but also gifts of services or products. [...]

Roll Out the Red Carpet for Your VIPs

Red security rope by red carpet.

Your friends and followers on social media are valuable, but the people who buy from you and entrust you with their email and physical addresses are your VIPs. How do you roll out the red carpet for VIPs who offer their support and trust? Here are some ideas. [...]

6 Ninja Tips for Getting Noticed

billboard-here i am

If you’re feeling a little like a wallflower or left out of the art conversation, here are six tips – short of renting billboard space – to get you back on the radar of the VIPs in the art world. Most of these actions work well with arts administrators, arts writers, gallery directors, or curators. Any one of them would be a step in the right direction. [...]

DIY Not DIA Marketing

Kerry Thompson (a.k.a. Kerry Millard) talks about illustrating a book.

Art Biz Coach was launched 11 years ago after I heard from many artists that they wanted an agent. They were looking for someone to do the work for them so that they could stay in the studio and work. I opted to teach artists how to best represent themselves and take control of their careers (Do It Yourself or DIY) without doing it alone (DIA). [...]

Are You Nuts?

©Cynthia Morris, Walnuts at Palermo Market. Used with permission.

You’re probably familiar with this quote: “Insanity is doing the same thing over and over again and expecting different results.” If the quote is true, are you nuts? Have you been promoting your art the same way for years and expecting improved results? [...]

Your $350 Marketing Budget

Deep Thought

You have $350 to use for marketing in your current budget. Let’s just say it’s for the month. Deep Thought . . . What options do you see for using the $350 for marketing your art? What do you feel is the best use of $350 for marketing your art right now? [...]

Love Your List

©Dianna Poindexter, You & Me. Oil on masonite.

The people who give you their postal and email addresses are your secret marketing weapon. They have trusted you with their information and said they want to hear from you. They’re your Valentines! Pull an arrow from your quiver and aim some love in their direction. [...]

So You Don’t Feel Like Marketing

Pouting Kid

Remember when you were a kid and your mom asked you to clean your room or to pick up your toys? Remember the wrath that was imposed upon you when you replied to her request with a whiny “But I don’t feel like it, Mom”? It’s time to ask yourself if you’re being your same childlike stubborn self when it comes to marketing your art. Are you avoiding too many marketing tasks because you “don’t feel like it?” [...]