Premature Social Networking

Robert Irvine - Restaurant: Impossible on Food Network

Have you ever watched Restaurant Impossible on the Food Network? This TV show with a muscled drill sergeant as its star teaches some of the best business lessons on TV while trying to revitalize failing restaurants. It’s no wonder the restaurants are in trouble when they haven’t figured out food costs, don’t know what their projected earnings are, and lack leadership. [...]

Make Time for Proactive Marketing

Alyson Stanfield and Midland Artists

Marketing isn’t something you do when you feel like it. Marketing tasks shouldn’t be squeezed into your schedule. You must make time for marketing. You must become more deliberate with your marketing. I know what I’m talking about. [...]

The 3 Ds of Real Mail Marketing

Sign I came across in Black Eagle, Montana for the 3-D International Restaurant and Lounge. I was told the 3 Ds are “drinking, dining, and dancing,” but let’s pretend they are delight, differentiate, and depend.

Are you neglecting real mail (a.k.a. “snail mail”) as part of your marketing strategy? We’ve been so spoiled by the immediacy and low cost of email that many of us have forgotten about the advantages of real mail. In the season of holiday cards, gifts, and Christmas letters, let’s remember why it’s still valuable to your art business to use the post office. [...]

A Quick-and-Easy DIY Marketing Recipe

Recipe for Success

What does your marketing mix look like? In the Artist Conspiracy this month, members are working on the ideal “recipe” for marketing activities. You can save yourself from overwhelm by doing the same – remembering, of course, that you can’t do everything. You must pick and choose. [...]

Gentle Persistence Pays Off

©Barbara Lee, Aspens - Hope Valley, California Sierras. Photograph.

Your contact list is your #1 asset, but you have to nurture it. You must grow it, feed it, and hold it precious. It is from your list that 80% of your sales will come, if you do the work. That’s why I have called the process of list-building “cultivating collectors” since 2002. It’s not “get collectors quick!” or “sell art right now!” [...]

Coordinating Your Marketing Efforts

Sara Drescher Braswell coordinates her marketing efforts across platforms.

Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t! [...]

Implementing Is Worlds Beyond Knowing

Artists' Books

I start my live workshops and online classes by asking participants to monitor their thoughts. Alarms should go off whenever they find themselves thinking “Yeah, I already know that.” These are dangerous words – primarily because they are often used in place of action. [...]

Marketing Your Art vs Marketing Your Teaching

You’re an artist. Let’s say you also teach classes. One is a service and the other is, for lack of a better word, a product. You have to promote both. Deep Thought Thursday: How is marketing your art different from marketing your classes? [...]

Doing It Your Way

What piece of common business advice have you decided isn’t for you? Or … What marketing material or platform have you stopped using? Deep Thought Thursday [...]

Start Promoting It NOW

Local Market in Golden, Colorado

The more people see something, the more they will look forward to it and the more likely they are to act on it when the time comes. [...]