marketing strategy « Art Biz Blog

Gentle Persistence Pays Off

©Barbara Lee, Aspens - Hope Valley, California Sierras. Photograph.

Your contact list is your #1 asset, but you have to nurture it. You must grow it, feed it, and hold it precious. It is from your list that 80% of your sales will come, if you do the work. That’s why I have called the process of list-building “cultivating collectors” since 2002. It’s not “get collectors quick!” or “sell art right now!” [...]

Coordinating Your Marketing Efforts

Sara Drescher Braswell coordinates her marketing efforts across platforms.

Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t! [...]

Implementing Is Worlds Beyond Knowing

I start my live workshops and online classes by asking participants to monitor their thoughts. Alarms should go off whenever they find themselves thinking “Yeah, I already know that.” These are dangerous words – primarily because they are often used in place of action. [...]

Marketing Your Art vs Marketing Your Teaching

You’re an artist. Let’s say you also teach classes. One is a service and the other is, for lack of a better word, a product. You have to promote both. Deep Thought Thursday: How is marketing your art different from marketing your classes? [...]

Doing It Your Way

What piece of common business advice have you decided isn’t for you? Or … What marketing material or platform have you stopped using? Deep Thought Thursday [...]

Start Promoting It NOW

The more people see something, the more they will look forward to it and the more likely they are to act on it when the time comes. [...]

Artist’s Platform < Deep Thought Thursday

The artist’s platform is how you are currently reaching an audience of art-buying people, or how you plan to do so. It is your influence, your ability to sell to your market. It is your multi-faceted art-marketing machine! [...]

Repeated, Yet Fresh: Vary Your Marketing Angle

Guest blogger Marcia Yudkin says: When you have a new product or an upcoming event, you can’t tell your list about it just once. Vary your angle. Lead into it differently each time. Use this checklist to pitch repeatedly without boring or annoying your email recipients. [...]