Roll Out the Red Carpet for Your VIPs

Red security rope by red carpet.

Your friends and followers on social media are valuable, but the people who buy from you and entrust you with their email and physical addresses are your VIPs.

My Art Biz Insider subscribers are my VIPs. If you are a subscriber, you know that I like to share gifts periodically as a reminder of how important you are to me.

My gifts are mostly worksheets or audio recordings, which wouldn’t be appropriate for your collectors and potential buyers.

So what do you give them? How do you roll out the red carpet for VIPs who offer their support and trust?

Here are some ideas.

Share Sneak Peeks

Before you post a new work to your blog or social media site, consider showing your list first.

Make it exclusive

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6 Ninja Tips for Getting Noticed

billboard-here i am

If you’re feeling a little like a wallflower or left out of the art conversation, here are six tips – short of renting billboard space – to get you back on the radar of the VIPs in the art world. Most of these actions work well with arts administrators, arts writers, gallery directors, or curators. Any one of them would be a step in the right direction.

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DIY Not DIA Marketing

Kerry Thompson (a.k.a. Kerry Millard) talks about illustrating a book.

Art Biz Coach was launched 11 years ago after I heard from many artists that they wanted an agent. They were looking for someone to do the work for them so that they could stay in the studio and work. I opted to teach artists how to best represent themselves and take control of their careers (Do It Yourself or DIY) without doing it alone (DIA).

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Are You Nuts?

©Cynthia Morris, Walnuts at Palermo Market. Used with permission.

You’re probably familiar with this quote: “Insanity is doing the same thing over and over again and expecting different results.” If the quote is true, are you nuts? Have you been promoting your art the same way for years and expecting improved results?

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Your $350 Marketing Budget

Deep Thought

You have $350 to use for marketing in your current budget. Let’s just say it’s for the month. Deep Thought . . . What options do you see for using the $350 for marketing your art? What do you feel is the best use of $350 for marketing your art right now?

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Love Your List

©Dianna Poindexter, You & Me. Oil on masonite.

The people who give you their postal and email addresses are your secret marketing weapon. They have trusted you with their information and said they want to hear from you. They’re your Valentines! Pull an arrow from your quiver and aim some love in their direction.

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So You Don’t Feel Like Marketing

Pouting Kid

Remember when you were a kid and your mom asked you to clean your room or to pick up your toys? Remember the wrath that was imposed upon you when you replied to her request with a whiny “But I don’t feel like it, Mom”? It’s time to ask yourself if you’re being your same childlike stubborn self when it comes to marketing your art. Are you avoiding too many marketing tasks because you “don’t feel like it?”

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Premature Social Networking

Have you ever watched Restaurant Impossible on the Food Network? This TV show with a muscled drill sergeant as its star teaches some of the best business lessons on TV while trying to revitalize failing restaurants. It’s no wonder the restaurants are in trouble when they haven’t figured out food costs, don’t know what their projected earnings are, and lack leadership.

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The 3 Ds of Real Mail Marketing

Sign I came across in Black Eagle, Montana for the 3-D International Restaurant and Lounge. I was told the 3 Ds are “drinking, dining, and dancing,” but let’s pretend they are delight, differentiate, and depend.

Are you neglecting real mail (a.k.a. “snail mail”) as part of your marketing strategy? We’ve been so spoiled by the immediacy and low cost of email that many of us have forgotten about the advantages of real mail. In the season of holiday cards, gifts, and Christmas letters, let’s remember why it’s still valuable to your art business to use the post office.

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A Quick-and-Easy DIY Marketing Recipe

Recipe for Success

What does your marketing mix look like? In the Artist Conspiracy this month, members are working on the ideal “recipe” for marketing activities. You can save yourself from overwhelm by doing the same – remembering, of course, that you can’t do everything. You must pick and choose.

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