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Your fears around building an art business are real to you. Whatever fears you have, you can bet that other artists share them. Still . . . you’re a warrior! You can conquer your fears, but only after you identify them. Here’s a look at 7 common fears that artists have shared with me. [...] 
At least I think we do. We are probably both solopreneurs – meaning we run our business without additional employees. As solopreneurs, we alone are responsible for our failures and successes. We often have to figure stuff out on our own or are too stubborn to ask for help. [...] If you are struggling with the thought of marketing your art, stop thinking about selling so much – share, don’t sell! Sharing is authentic and comes from your heart. You don’t have to be a salesperson or do anything that isn’t natural. All you have to be is confident in your work and enthusiastic about sharing it with others. [...] 1. No one can promote your art more effectively than you. No one knows it better than you and no one cares about your success more than you. 2. If you don’t believe it can happen, it won’t. [...] A funny kids’ tour of MoMa, a Rothko paint-by-number kit, using video with Pinterest and much more in my bi-weekly roundup of top tweets from my Twitter stream. [...] Stop defining yourself in the negative, and define yourself in terms hopes and aspirations. How you choose to define yourself will influence how others look at you and think of you. [...] 
Instead of making excuses, ask yourself: “How can I make this happen?” [...] 
Guest blogger Heidi Spiegel has created two characters: the Artist Me and the Business Me. She says one is committed to making art, while the other believes in the art enough to support and promote it. [...] 
Marketing. There’s something about that word that shakes us up. Marketing is something that direct-mailers and telemarketers do. They didn’t teach marketing in art school and you certainly won’t read about it in art history books or artist biographies. [...] With Halloween approaching, I can’t help asking about fears. What’s scary about being an artist and how do you get past that fear? [...] |
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