Introducing Yourself as an Artist

Stephanie Hartshorn and Holly Wilson get to know each other at Art Biz Makeover this past fall. Photo by Regina-Marie Photography.

I’ve been surprised at how difficult it can be for artists to introduce themselves as artists. “I’m an artist” doesn’t seem to roll off the tongue easily for some people. And yet it’s critical to be able to say it with confidence. It seems to be easier for people with art degrees to pronounce their profession to the world. This might be because there is a piece of paper that says you completed a curriculum to the satisfaction of an institution.

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How to Feel More Abundant in Your Life and Art

Buy $10 bouquets in a bunch at the grocery store and divide them into small glasses or vases to spread the joy of fresh flowers.

I recently wrote about the importance of embracing an abundant mindset in your marketing. Now let’s look at some ways that you can start feeling more abundant that will help you break out of that frugal mindset. How do others treat you? How do you treat yourself? How do you treat others?

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Are You Too Frugal?


I’ll just come right out and say it: I am tired of watching artists and arts organizations live on leftover scraps. In my 23 years of working with fine art, I have witnessed repeatedly how frugal the arts are. Not to the patrons with the big bank accounts, but to the artists, without whom their passionate interest would not exist. Frugal isn’t bad by itself. In fact, frugal can be good. But frugal becomes detrimental when it feeds the idea that we are not worthy of more.

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How to Be a Joy to Work With

Helen Hiebert paper weaving

What makes someone want to work with you? Sure, it might be your art, but there are a lot of talented artists out there. If you don’t approach your business with the same professionalism you give your art, you are likely to be passed over for other artists. Based on my conversations with heads of arts agencies, curators, and gallerists . . .

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You Can't Afford Not to Hire Someone

Photographer Sam Nguyen shoots Alix Christian with her work.

There comes a point in a growing business where you can’t afford not to hire someone. It’s not easy to write those first checks to someone else for a task you know you could do, but your business can’t grow as long as you continue to do everything by yourself. Let’s look at six situations where you should get help from others.

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The Fears That Haunt You

©Leah Palmer Preiss

Your fears around building an art business are real to you. Whatever fears you have, you can bet that other artists share them. Still . . . you’re a warrior! You can conquer your fears, but only after you identify them. Here’s a look at 7 common fears that artists have shared with me.

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You and I Have a Lot in Common

Alyson Stanfield in Judith Barath's Studio

At least I think we do. We are probably both solopreneurs – meaning we run our business without additional employees. As solopreneurs, we alone are responsible for our failures and successes. We often have to figure stuff out on our own or are too stubborn to ask for help.

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When Marketing Your Art Feels Unnatural

If you are struggling with the thought of marketing your art, stop thinking about selling so much – share, don’t sell! Sharing is authentic and comes from your heart. You don’t have to be a salesperson or do anything that isn’t natural. All you have to be is confident in your work and enthusiastic about sharing it with others.

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13 Truths About Marketing Your Art

1. No one can promote your art more effectively than you. No one knows it better than you and no one cares about your success more than you. 2. If you don’t believe it can happen, it won’t.

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Twitter Tweekly for August 12 2012

A funny kids’ tour of MoMa, a Rothko paint-by-number kit, using video with Pinterest and much more in my bi-weekly roundup of top tweets from my Twitter stream.

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