I’ll just come right out and say it: I am tired of watching artists and arts organizations live on leftover scraps. In my 23 years of working with fine art, I have witnessed repeatedly how frugal the arts are. Not to the patrons with the big bank accounts, but to the artists, without whom their passionate interest would not exist. Frugal isn’t bad by itself. In fact, frugal can be good. But frugal becomes detrimental when it feeds the idea that we are not worthy of more.
What makes someone want to work with you? Sure, it might be your art, but there are a lot of talented artists out there. If you don’t approach your business with the same professionalism you give your art, you are likely to be passed over for other artists. Based on my conversations with heads of arts agencies, curators, and gallerists . . .
There comes a point in a growing business where you can’t afford not to hire someone. It’s not easy to write those first checks to someone else for a task you know you could do, but your business can’t grow as long as you continue to do everything by yourself. Let’s look at six situations where you should get help from others.
Your fears around building an art business are real to you. Whatever fears you have, you can bet that other artists share them. Still . . . you’re a warrior! You can conquer your fears, but only after you identify them. Here’s a look at 7 common fears that artists have shared with me.
At least I think we do. We are probably both solopreneurs – meaning we run our business without additional employees. As solopreneurs, we alone are responsible for our failures and successes. We often have to figure stuff out on our own or are too stubborn to ask for help.
If you are struggling with the thought of marketing your art, stop thinking about selling so much – share, don’t sell! Sharing is authentic and comes from your heart. You don’t have to be a salesperson or do anything that isn’t natural. All you have to be is confident in your work and enthusiastic about sharing it with others.
1. No one can promote your art more effectively than you. No one knows it better than you and no one cares about your success more than you. 2. If you don’t believe it can happen, it won’t.
A funny kids’ tour of MoMa, a Rothko paint-by-number kit, using video with Pinterest and much more in my bi-weekly roundup of top tweets from my Twitter stream.
Stop defining yourself in the negative, and define yourself in terms hopes and aspirations. How you choose to define yourself will influence how others look at you and think of you.
Instead of making excuses, ask yourself: “How can I make this happen?”