Art and Business Aren’t Separate

Have you been compartmentalizing your business in your mind? Have you been thinking that it needs a different space (time, schedule) than the one you give your art? Stop it! You’ll be more more effective if you stop thinking of your business actions as separate from your art.

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Decide What Your Year Will Look Like

Scott Courtenay-Smith, Man, . Oil on canvas, 18 x 18 inches. ©The Artist

DECIDE that each day will be a good day and that you’ll be in a good mood. That’s right: You can decide. DECIDE that you’ll sing, smile, laugh, and dance more often. DECIDE to make this a rewarding year filled with things and people you love.

DECIDE to set boundaries around your studio time. The discipline of a studio practice is what makes you a professional. DECIDE to try a different color, experiment with a new media, or open yourself to art that is different from your own. DECIDE to be supportive of all artists in your community.

Scott Courtenay-Smith, Sky, Roof, Man #2. Oil on canvas, 18 x 18 inches. ©The Artist

DECIDE to set boundaries around your personal time. You can’t be a vibrant artist if you don’t take care of yourself. DECIDE to understand what is

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Believe In Your Art

Patrick Howe, Yellow Leaves. Oil on canvas, each panel is 18 x 18 inches. ©The Artist

Patrick Howe, Yellow Leaves. Oil on canvas, each panel is 18 x 18 inches. ©The Artist

In 2004 I received a phone message from an alert member who had stumbled upon the current episode of “The Apprentice” and said I had to see it. Knowing that I was two hours behind her, I’d be able to catch it. Fortunately, I got her message in time.

The weekly competition in that episode was for each of the two teams to arrange an art opening for a single artist of their choosing. Whoever sold the most art at the opening won the stage. It was that simple.

The teams visited four artists and each selected the one they wanted to work with. One team ended up selling over $13,000 worth of art, while the other sold a single work for $869.

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Deep Thought Thursday: Doubt

If you haven’t read de Kooning: An American Master, you simply must! This Pulitzer Prize winning book was terrific. It told the personal and professional struggles of one of the 20th Century’s most important artists.

One of the most revealing quotes about de Kooning’s relationship to his art was from someone close to de Kooning. She said:

He was always in doubt.

Do you doubt your work?

Is it better to be sure or to doubt?

Is it possible to be sure?

©Carla Sanders

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Podcast: Stop, and then get to work

Are you looking for that one thing that will propel your art career forward faster than you could have imagined?

It’s easy to get lost in the quest for knowledge. Stop looking for knowledge that you already have and then get to work. Listen to your wise inner self!


Art Marketing Action newsletter (a written version of this podcast)

Lay Out Your Curriculum (podcast)

Listen, Read, Act, Repeat (newsletter)

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Podcast: Return to your art

The disciplined practice of making art is mandatory. Everything else is optional–even (gasp!) marketing.

Catch me in Milwaukee, Wisconsin this week for a keynote address to the Wisconsin Designer Crafts Council.

Visit the beautiful Rocky Mountains AND ramp up your online marketing–May 2-3, 2009!

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