There has been debate since Clyfford Still’s death in 1980 over the part of his will that left his paintings to any city that would build a museum for them. [...]
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What’s it worth to you to view a masterpiece? Should art be for the masses and available to view free of charge? This is a follow-up to last week’s Deep Thought Thursday. [...] Would you pay an extra $17 to see a single painting by a Renaissance master? Why or why not? Deep Thought Thursday’s are a forum to help get you thinking about art and ideas. [...] Now is a good time to send an exhibit proposal to your local museum. Take the lead!
Mentioned in this podcast Draft a Winning Exhibit Proposal Prefer reading to listening? Check out the Art Marketing Action newsletter. Subscribe to the Art Marketing Action podcast at iTunes. Instructions for subscribing to this podcast. Send to Kindle Recession, recession, recession! That’s all we’re hearing these days. Things are going to be tough for a while, but there’s still a silver lining in every situation if you look at all the angles. Carpe diem! For instance, now would be a terrific time to put together an exhibit proposal for your local museum or art center. Museums are hurting these days. They’re laying off staff and cutting back on budgets. You–the local artists–could be a budget-saver for them. I hate to put it this way, but you’re a cheap program. Jo-Ann Sanborn, Beach Path. Oil on canvas, 20 x 24 inches. ©The Artist Museum exhibitions are often planned 2-4 years (or more) in advance. Big-budget exhibits may be scaled back right now or even canceled. Guess what? The gallery spaces still have to be filled with something! If you have the work and reputation to back it up, now is the [...] From the moment a work of art enters a museum, it is treated as the special one-of-a-kind, irreplaceable object it is. It sits in a crate in the loading area and acclimates to its new surroundings. Martha Marshall, Harbor Triptych. Acrylic on canvas. © The Artist After sufficient time has passed, it is uncrated by the preparator or registrar who is wearing white gloves. A condition report is conducted–probably by the registrar. She will use the right lighting, magnification, and perhaps even ultraviolet light to ensure nothing has changed since the original condition report that accompanied the piece on its travels. Loan and insurance forms are completed. Data is entered into the computer. Gallery lighting is meticulous and at the appropriate foot-candle level for the medium. Labels are uniform. Floors are cleaned and artworks dusted (by someone with authority to handle art). Everything is done to ensure the artwork is cared for properly and [...] In response to my recent post about the Christoph Büchel/MASS MoCA brouhaha, Joshua Field commented: As an artist living in North Adams, MA , the town where MASS MoCA is located (I am in no way affiliated with the museum), I think it is important to note a crucial component missing from the dialog and that is the responsibility of the museum and the artist to the community in which they are working. MASS MoCA was built as an economic driver in a struggling mill town that had lost its core industry. The idea was always to try to revitalize the local economy through culture. Buchel has demonstrated a penchant for pranks that question the art business (in 2002 he sold his invite to Manifesta for $15,000 on ebay) and apparently has no regard for the working class people of this region who rely on the tourism that MASS MoCA generates for subsistance. [...] Thee most important thing you can be doing to prepare your art for museum collections and exhibitions is to treat it like it belongs there. How do you do this? The checklist in my old e-book, The Artist-Museum Relationship (no longer for sale), begins with Materials and Methods. Materials & Methods I use museum quality materials that are made to last. I am a student of my craft (painting, sculpture, jewelry, etc.). I study the mediums and know how they work together and how they stand up over time. I also know what not to use together. [If relevant] I know the production process, be it a foundry or printer. I have visited the location, spoken with the staff, and am confident in their knowledge and abilities. [If relevant] I use the highest quality foundry that I can afford. There are no cracks or leaking walls in my storage space. My studio is well sealed. [...] |
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