The arguments against using your given name are 1) that it’s difficult to spell or pronounce or 2) that it’s too common. Do you see how these two problems are exact opposites: one is too hard and the other too easy.
Just because you’ve started selling your art doesn’t mean you have a legitimate business. You have to get some things in order, including registering with your department of state. Here’s a list for starting out.
Last week I encouraged you to use your real name–in whatever form you choose–for your art business. This week I want to give hope to those of you already creating art under a different name or business name.
There are two primary reasons for using a name besides your own (a “Doing Business As” or “DBA” name).
The first is that you are a service business like Art Biz Coach and want the benefits of the service to be in your business name. But even with a service business, you should be front and center for your business since we hire services from people we trust and like. If you want to see how this is done, visit Art Biz Coach and notice how my picture is on my home page and on almost every inside page. Also, note how
Art history is a history if individual artists, not of company names. Since my master’s degree is in art history, I naturally want you to use your name when promoting your art. Using a company name puts you in league with all of the companies out there who are manufacturing and promoting unremarkable products. You’re different. Art is different. Art is not a mass-produced product. It’s remarkable!
Using your name as your business name tells the world that your art is different from the mass-produced stuff they can pick up at Target or Pier One. It says “This is made by hand, and not just any hand, but the hand of an artist.” While it may seem safer to hide behind a business name, ask yourself what playing it safe has ever done for anyone. Seriously. You have to take