Tips for Working with an Accountability Partner in Your Art Marketing

Amantha Tsaros Art

Most artists work alone and flourish in their silence without interruptions. This is critical for the creative process. But when it comes to building a business, know this: You will make better progress in art marketing and business planning by joining up with an equally ambitious accountability partner.

Continue Reading…

Creative Immersion and Value of Connection

Photo of Artists at a Business Workshop

I interviewed Anne Paris, author of Standing at Water’s Edge: Moving Past Fear, Blocks, and Pitfalls to Discover the Power of Creative Immersion, for my membership program a couple of years ago. To give you a taste of what my members receive, I would like to share this interview with you. Anne and I discussed creative immersion and the importance of connecting through relationships to facilitate creativity.

Continue Reading…

Group Energy You Can't Duplicate Online

At dinner with artists Rae Marie, Angeline-Marie Martinez, Shari Sherman, me, Denisse Berlinghieri, Robin Pedrero, and Victoria Page Miller.

Online connections have their place in marketing your art, but most in-person experiences can’t be duplicated in the same way on a computer. I’ll go one step further: certain in-person opportunities would never arise if you relied only on the Internet. Last week I was reminded of this during a 3-day Florida workshop in which I participated.

Continue Reading…

6 Ninja Tips for Getting Noticed

billboard-here i am

If you’re feeling a little like a wallflower or left out of the art conversation, here are six tips – short of renting billboard space – to get you back on the radar of the VIPs in the art world. Most of these actions work well with arts administrators, arts writers, gallery directors, or curators. Any one of them would be a step in the right direction.

Continue Reading…

13 Truths About Marketing Your Art

1. No one can promote your art more effectively than you. No one knows it better than you and no one cares about your success more than you. 2. If you don’t believe it can happen, it won’t.

Continue Reading…

How Evernote Can Save Your Relationships with Collectors

Database/spreadsheet programs for artists can be complex and clunky. Guest blogger Laurie McCarriar outlines 5 ways to use Evernote, a free app for Mac, PC & mobile devices, to cultivate collectors.

Continue Reading…

3 Ways to Be a Rock Star in Your Art Community

Be seen at openings, lectures, and events, and show your work – a lot! Be supportive of arts organizations and of other artists. Be a reporter.

Continue Reading…

5 Face-to-Face Networking Essentials

The value of face-to-face marketing is being drowned out by the cacophony of online marketing advice. Here are 5 face-to-face networking essentials to remember when attending events, openings, and conferences.

Continue Reading…

Secrets for Becoming More Approachable: Audio Interview

Scott Ginsberg

Artists must nurture excellent communication skills, be approachable, and learn how to handle the opportunities that arise for obtaining gallery representation and selling to buyers. I called on Scott Ginsberg of “Hello My Name is Scott” fame to talk with me about how we can do a better job of this.

Continue Reading…

How to Meet New People

E. Brady Robinson, Andrea Pollan's Desk

Photographer E. Brady Robinson got to know arts leaders in the Washington, D.C. area by initiating a project to photograph their desks.

Continue Reading…