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Online connections have their place in marketing your art, but most in-person experiences can’t be duplicated in the same way on a computer. I’ll go one step further: certain in-person opportunities would never arise if you relied only on the Internet. Last week I was reminded of this during a 3-day Florida workshop in which I participated. [...] 
If you’re feeling a little like a wallflower or left out of the art conversation, here are six tips – short of renting billboard space – to get you back on the radar of the VIPs in the art world. Most of these actions work well with arts administrators, arts writers, gallery directors, or curators. Any one of them would be a step in the right direction. [...] 1. No one can promote your art more effectively than you. No one knows it better than you and no one cares about your success more than you. 2. If you don’t believe it can happen, it won’t. [...] Database/spreadsheet programs for artists can be complex and clunky. Guest blogger Laurie McCarriar outlines 5 ways to use Evernote, a free app for Mac, PC & mobile devices, to cultivate collectors. [...] Be seen at openings, lectures, and events, and show your work – a lot! Be supportive of arts organizations and of other artists. Be a reporter. [...] The value of face-to-face marketing is being drowned out by the cacophony of online marketing advice. Here are 5 face-to-face networking essentials to remember when attending events, openings, and conferences. [...] 
Artists must nurture excellent communication skills, be approachable, and learn how to handle the opportunities that arise for obtaining gallery representation and selling to buyers. I called on Scott Ginsberg of “Hello My Name is Scott” fame to talk with me about how we can do a better job of this. [...] 
Photographer E. Brady Robinson got to know arts leaders in the Washington, D.C. area by initiating a project to photograph their desks. [...] What does being social and likeable have to do with an artist’s success? [...] 
When people hand you their business cards, what do you do with them? What you DON’T do is add them to a bulk email list. Aside from that, you still want to keep in touch. Here’s a process that works for me. [...] |
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