An editorial calendar is a roadmap for your marketing content.
An editorial calendar buys you peace of mind because you don’t have to scramble for what to say or share. Ideas are stored and worked on over time rather than in a panic at the last minute.
Wouldn’t it feel great to have ideas lined up for your newsletter or blog for the next six months?
Another big reason to use an editorial calendar is that it helps you remember the important things you want to say. You know … those things you forget about until immediately after you’ve clicked the Send button?
For example, let’s say you are teaching a workshop six months from now. You would add promotional content to your editorial calendar for the month or two prior to your workshop, and perhaps even before that time if you had an early registration period.
Those are placeholders for the future. When that time comes, you just