Most artists start an e-newsletter with good intentions of staying in touch with their list.
They imagine a monthly newsletter with regular columns, special features, and a calendar of upcoming events. It starts out good enough, but then something goes wrong for some artists.
It goes a little like this . . .
One newsletter goes out and contains every possible bit of information the artist can come up with. When it’s time for the next issue, the artist has nothing new to share. She gave all she had in the last issue.
She decides: It’s cool to skip an issue or two. So she waits for