Producing a newsletter is a project that consists of multiple tasks in order to complete. That’s why I use the word “producing” instead of “writing.” Writing is only one part of the newsletter process, and even writing the content can be broken down into multiple stages.
If you’ve had “write newsletter” on your task list for too long, it might be because you haven’t identified the individual components that will be needed. You will always get stuck when you see a project on your to-do list rather than single tasks.
I’ve been producing a newsletter every week since March 30, 2002 without skipping an issue for any reason.
We’ve had the current system in place for many years, so it’s a well-greased machine. I thought reading about my system might help you create a blueprint for your newsletter process.
Capturing Newsletter Ideas
I store newsletter ideas and an editorial calendar in Evernote.
Most of my ideas come from questions you asked on a webinar, on my Facebook page, or in an email. I try to listen for what might make a good newsletter or blog post topic. If you’re asking it, chances are good that someone else has the same questions.
If I can see a clear date on the calendar that would be good for publishing the topic, I add it to my editorial calendar, which is arranged by date. Otherwise, the topic is captured in one of my Evernote notebooks under Content Ideas.
With the ideas stored in a single place, I can quickly add notes, images, and resources when they come to mind.