We looked at brochures last week, and I imagine that many of you decided you didn’t need a brochure–at least not right now. There are any number of ways you can share your art outside of a fancy brochure. And, as I said in the last issue, you want to target your message as much as possible, especially if it’s for a promising lead or media outlet.
Laura K. Aiken asks:
Let’s say I wanted to pitch an idea to a magazine. Whatever I sent them, I would want it to be interesting enough for them to put on the front cover or as a highlighted article. What is going to make me stand out from all the other artists?
First, I love this question. Laura realizes that she needs to stand out. A one-size-fits-all brochure won’t cut it in this instance. What you need most are the following three