How to Decide What Marketing Tasks to Invest In

Brady Allen painting

Your marketing mix is a blend of actions you take – both online and offline – to promote your art.

Your ideal mix is your ideal mix and nobody else’s.

You have to figure out what works best for you. At the same time, all of the options for where to spend time and energy could drive a person batty.

©Brady Allen, Internecine. Oil, 32 x 48 inches. Used with permission.

Should you be on Twitter?

Should you start a business page on Facebook?

Should you purchase an ad?

I suggest considering 3 criteria for deciding whether or not to make a task part of your marketing mix.

1. You are seeing results.

After you have implemented a marketing task, consistently over time, are you benefiting from it?

Notice the words “consistently” and “over time.” You can’t try something once or twice

Continue Reading…

Powerful Questions That Lead to Progress

questions-effort

Questions, when used in business planning, are more powerful than statements because they make us think and formulate our own answers. They encourage us to consider our situation, environment, abilities, and resources. See if any of these serve you at the moment.

Continue Reading…

Mind Mapping Your Ideas and Events

website-content

I seem to be recommending mind maps to artists with great frequency these days, so I thought it would be useful to review what they are and how you can use them in your art business. A mind map is a tool for brainstorming or organizing your ideas. Mind maps are great for creatives and artists because they put words and ideas in a visual format.

Continue Reading…

5 Timelines To Help You Plan

timeline

Throughout my years in business, I have found timelines to be invaluable for planning. Regardless of how much or little you have going on, timelines help you sleep better at night since you know you have all of your bases covered. I created five timelines to help.

Continue Reading…

Create Anticipation By Promoting Your Art Event Early and Often

Jeanne Bessette shares an image in April that will be in her June show in Santa Fe.

It’s never too early to start promoting your open studio, book launch, event, or exhibition. Creating anticipation means you are building expectation, excitement, and suspense! If you have a major event in the future, don’t wait until a month or two before it begins to tell people about it. Start dripping information about it now.

Continue Reading…

Is Your Art Business Prepared For Disaster?

Craft Emergency Relief Fund (CERF+)

Most artists don’t want to think about what might go wrong in their businesses. It’s not sexy to talk about backing up, getting insurance, or mitigating risk. Art Biz Blog readers (you!) know that these unsexy topics are necessary to confront. Do not put this off. Right about now you’re probably saying Bor-ing! and you want to leave. But this is critical. Take a look at any of the stories on the Craft Emergency Relief Fund (CERF+) website and you’ll see that many artists haven’t acted in time.

Continue Reading…

Make a Roadmap for Success

Road Map and Toy Car

If you have a big event or art exhibition coming up, don’t wing it. Create a promotional plan for peace of mind. 1. Define the individual tasks – make each one as specific as possible. They should require just one step to complete. David Allen calls them next actions.

Continue Reading…

Do The Math for the Juried Art Exhibit

Jim Carpenter Painting

An anonymous artist sent me an email with these stats. The painting she is sending to a juried art exhibition sells for $1200. Other fees involved – which don’t include material, labor, or office time – are:

Continue Reading…

5-Step Income-Generating Plan for 2013

income generating plan for 2013

Decide now that you will make more money in 2013. You with me so far? Okay, so how are you going to do it? Let’s think through this. It’s never a bad idea to make more money, but your idea has more of a chance to become reality if you create a plan.

Continue Reading…

Make Time for Proactive Marketing

Alyson Stanfield and Midland Artists

Marketing isn’t something you do when you feel like it. Marketing tasks shouldn’t be squeezed into your schedule. You must make time for marketing. You must become more deliberate with your marketing. I know what I’m talking about.

Continue Reading…