Podcast: Identify (only) the next action

Want to avoid a backlog of tasks and feeling overwhelmed by projects you need to complete?

Clearly define your tasks and identify only the next action for your task list. Always ask yourself: What’s the next action?

Listen to this week's podcast for guidance on how to be more productive.

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Art Marketing Action newsletter (a written version of this podcast)

The Road to Peak Productivity (recorded seminar)

Instructions for subscribing to the Art Marketing Action podcast on iTunes.

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Podcast: Give galleries what they want

While there is no standardized format for submitting your portfolio to galleries, you can earn points by being professional from the get-go. Fewer galleries = fewer artists in galleries. There isn’t much room for error. You must behave professionally in every way.

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Art Marketing Action newsletter (a written version of this podcast)

From the Vault: About Galleries

Instructions for subscribing to the Art Marketing Action podcast on iTunes.

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Podcast: Return to your art

The disciplined practice of making art is mandatory. Everything else is optional–even (gasp!) marketing.

Catch me in Milwaukee, Wisconsin this week for a keynote address to the Wisconsin Designer Crafts Council.

Visit the beautiful Rocky Mountains AND ramp up your online marketing–May 2-3, 2009!

Prefer reading to listening? Check out the Art Marketing Action newsletter.

Subscribe to the Art Marketing Action podcast at iTunes.

Instructions for subscribing to this podcast.

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Have a Sale with Class

Carol W. Larson, Relic III. Hand-dyed and painted textile. (c) The Artist

I’m having a big sale this week. I can recall only one other sale in the history of ArtBizCoach.com and that was my 5-year anniversary sale last year. This is even bigger because all of the audio is 20-40% off. It was time. If you’ve ever had a sale or ever considered having a sale, read on.

I don’t usually recommend sales for artists. They seem to somehow cheapen the art. You’d never witness a high-end gallery with a neon “SALE” sign in the window. As they say, it just isn’t done. Our product is above that. But we do know that even high-end galleries offer discounts to certain collectors as well as to museums. So, why can’t artists have their own sales? You can. Just plan it right.

Before

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