postcards

Ann Cunningham printed six postcards at once with the intent to distribute them within the next year. That’s dedication!

8 (Other) Occasions To Send Postcards That Promote Your Art

Today we take time out to honor the humble, under-utilized, centuries-old, low-tech postcard.

Why spend virtual ink on such an old-fashioned method of communication? Because postcards can do what email cannot do.

Postcards can’t be targeted as spam by an aggressive filter.

Postcards can’t be accidentally (or purposefully) deleted by recipients.

Postcards are likely to be tacked to a refrigerator or kept as a memento.

Postcards are tactile. We can hold them in our hands and ponder them. They have the potential to delight, which is something we rarely say about email these days.

You, like the private clients I advise, would benefit from sending three or four postcards a year.

Postcards are most often used to invite people to an upcoming exhibition or open studio.

Some artists design a single postcard with a schedule of all upcoming shows they’re participating in.

But if you don’t have an upcoming exhibition, you might wonder what you’d say on a postcard or why you’d send one in the first place.

Here are 8 other occasions for using postcards to promote your art and build relationships with your list.

8 (Other) Occasions To Send Postcards That Promote Your Art Read

Tamara McElhannon’s announcement

Are You Announcing, Commanding or Inviting?

Are you announcing, commanding, or inviting in your marketing messages? There is a place for each of these in your art marketing, but I encourage you to be aware of which you’re using and when. An announcement is a presentation of the facts. “I’m having an exhibition. The opening is at this time and this place. Here’s how you see my art.” Tamara McElhannon’s lovely announcement is pictured here.

Are You Announcing, Commanding or Inviting? Read

Vala Ola, Sensuality

Implement a Postcard Strategy

Most artists have postcards printed from time to time, but very few consider a postcard strategy. Where do postcards fit in your marketing plan? Think about adding postcards to your regular self-promotion efforts. Email, Facebook, and Twitter are great, but you should mix things up a bit. Get offline from time to time and interact

Implement a Postcard Strategy Read

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