Are you announcing, commanding, or inviting in your marketing messages? There is a place for each of these in your art marketing, but I encourage you to be aware of which you’re using and when. An announcement is a presentation of the facts. “I’m having an exhibition. The opening is at this time and this place. Here’s how you see my art.” Tamara McElhannon’s lovely announcement is pictured here.
This is the most fun, most useful, most versatile postcard I’ve ever created. And I’m tipping my hand because it’s possible you might see one of these in your mailbox. Still, it’s valuable enough that I don’t think I can keep it from you any longer.
Since the topic of the week seems to be old-fashioned marketing rather than Internet marketing, let’s think about why you might want postage stamps with your art on them — even if they cost more than double the face value.
Think about adding postcards to your regular self-promotion efforts. Get offline from time to time and interact in the real world—especially when it comes to your marketing. Send postcards to your mailing list three to four times a year.
Audio version. Think about adding postcards to your regular self-promotion efforts. Get offline from time to time and interact in the real world—especially when it comes to your marketing. Send postcards to your mailing list three to four times a year.
Next time you get something in the mail from another artist or gallery, notice the writing that is on the front along with the image. See how the text helps you remember the name of the artist in relation to the work.
David Castle, Elementals, Candied Trees. Watercolor on paper mounted on canvas, 22 x 30 inches. Private collection. (c) The Artist
Everyone wants to know the answer to this question. How long should someone remain on your mailing list? Or, more to the point, why should you keep someone on your mailing list after five years if you never hear from them and they never bought anything from you?
During a visit to artist David Castle’s studio, he shared with me this story. A certain couple had been on his mailing list for five years, and he was seriously considering dropping them. After all, he had neither seen nor heard from them in five years. Then, out of the blue, David got a phone call. They were going to be in town and