Two things are certain when it comes to pricing your art.
First, it’s a struggle for most artists.
The difficulty with pricing art is legendary. You’re not the only one who doesn’t have it all figured out. Even if you’re confident in your prices today, it’s almost guaranteed that you will question them again within a few weeks or months. You heard it here first.
Second, there’s a good chance that your prices are too low.
Many artists – especially those who are just starting out – undervalue their art. Their work isn’t priced correctly to be able to split 50% of the sale with a gallerist or art consultant.
Artists who price their work too low are making things difficult for other artists who are pricing their work appropriately for the market and who need to make a living from sales.
I’m going to go out on a limb and assume that you would be happier getting higher prices for your art. Yes?
But you don’t know if your art warrants it or if this is the right time. Right? You’re scared to make the wrong move.
Fear not! Here are 5 reasons to raise your prices and how to do it.
Whether or not you are getting a diploma this month, you can still participate in the springtime graduation ritual.Take stock of the things you’re doing that are holding you at the same place and make a plan to graduate away from them and toward something better. Consider these four ways to graduate your career to a higher level.
If you had asked me 10 years ago or even 5 years ago whether artists should identify some works as less expensive alternatives to their higher-priced art, I would have said “No way!” I’ve had a change of heart.
A few weeks ago I had a sale of my audio products. I didn’t discount the products themselves. Instead, I bundled them together and added bonuses. If you’re open to creative solutions for selling your art, consider having a bundle sale instead of a discount sale of your products.
Guest blogger: Debby L. Williams
Have you noticed on Antiques Roadshow that the appraisers always start with: “Tell me about this piece” ?
Appraisers are trying to find out the story and history of the object and how much it means to the owner. Before they give any valuation to the owner, they want to know what the emotional investment is.
This is the sentimental value and is different from the monetary value that the appraiser is going to hit them with at the end of the segment.
The value of a work of art is based on how a person feels about the object.
Your creativity, use of materials, technique, and the spirit you infuse into each piece make your art valuable to you.
These things are subjective and can change from time to time and from artwork
le going through the product-launch checklist for my new Pricing Your Art audio program, I thought it might be helpful to share the list with those of you who create products that you sell online: e-books, note cards, classes, and so forth.
I wish I could pull a number out of the hat and tell you how to price your art.
It’s not that easy, as you’ve surely discovered. Here are general guidelines to begin with.
1. Start lower. It’s easier to start low and raise your prices than it is to lower your prices later. But . . .
2. Don’t undervalue your work. Selling your art too cheaply means you’re probably not getting paid what it’s worth.
Also, low low prices set you up for all kinds of problems later and will result in a mess of anger from other artists who see you as “the cheap one.” When buyers see that your work is “cheap,” they question higher prices from other artists.
3. Never ever ever undersell your galleries. You have one price for your art
Last fall I asked Twitter and Facebook followers what they were earning for their workshops. There’s such a variety! I’ve also included some insights into what you’re paying to attend workshops
Pricing art is difficult for many artists–especially if you’re just starting out. In this Beginning Biz Basics post, I give you 10 guidelines for nailing those prices.
It must be something in the air. Pricing art has been on the minds of a number of my clients in the last few weeks. Almost all are interested in raising their prices and almost all of them should raise their prices.
Raising prices isn’t something I take lightly or recommend frequently. In fact, just a few weeks ago I was at an exhibit and was aghast at the high prices on one emerging artist’s work. Increasing your prices happens only after you’ve taken into account a number of factors. Here are six to consider.
Keith Bond, Oakley Winter. Oil on linen, 20 x 26 inches. ©The Artist
1. You did the math and it just didn’t add up. You finally sat down with a pencil and paper and figured out that you’re paying yourself $1.50 an hour. Stop