If you have a big event or art exhibition coming up, don’t wing it. Create a promotional plan for peace of mind. 1. Define the individual tasks – make each one as specific as possible. They should require just one step to complete. David Allen calls them next actions. [...]
Publicity expert Joan Stewart says artists should be using location-based, high-traffic sites that accept calendar listings, press releases, articles and photos. Add to the mix much smaller niche sites that help you target people who are passionate about things like pet paintings, beaded purses, clothing art and metal sculptures. [...]
This is the third and final installment in a series of articles designed get you started promoting your art exhibit now rather than waiting until the last minute. Last week, I had you make a list of everything you wanted to do to promote your exhibit. Now it’s time to execute your plan.
If you missed them . . .
Read Part 1: What’s your exhibit about? Read Part 2: Break Down Tasks
Without execution, you just have a bunch of good ideas. The trick is taking those ideas and turning them into real commitments–commitments you know will boost your visibility and reputation, which will get you closer to your goals.
Start by taking the list you came up with last week. Go through each item and set a deadline for completion of that task. You might even need to break it down into smaller baby steps and attach deadlines to each baby step. Then, [...]
We’re continuing the series on how to promote your art now rather than waiting until the last minute. If you missed Part 1 last week, find it here. You’ll need to read it and do the homework before you can begin promoting your art exhibit or event, so don’t miss that critical step.
Now it’s time to make a list of everything you’d like to do to promote your exhibit. As you’re making this task list, keep your audience in mind. Who needs to know you’re having an exhibit? Whom would you like to show up at your exhibit opening? What magazines or newspapers should cover it?
Here’s a list of 22 tasks to get you started promoting your art exhibit.
Post title, photos, and dates on Web site Update mailing list Update media list Mention on blog, and then mention frequently on blog Refer to it in your newsletter Write [...]
Victoria Stanway, Facets of Memory. (c) The Artist
Artists often write to me just as they’re ramping up their promotional efforts a month or two out from their exhibit opening or special event. They’re looking for help. I can help, but they’ve really waited too long. If you know you have an event, exhibit, class, gallery talk, or workshop coming up, don’t put off your marketing. Start your promotions right now.
What you need to remember when you’re promoting something far in advance, is that you have to build up anticipation. You can’t just say “I have an exhibit opening September 15″ and expect us to get all excited about it. You have to entice us! It’s your job to make sure we add it to our calendars, tell our friends about it, and show up when the time comes. We want to be a part of it, but you have to [...]