16 Ideas for Repurposing Your Artist Statement

Jill Saur, Autumn Promise. Acrylic on canvas.

Don’t write your artist statement for someone else. Do it for yourself.

Don’t write your artist statement because you have to. Do it because you will grow and learn.

Don’t write your artist statement and then forget about it. Do it so that you fully embrace the words.

Jill Saur, Autumn Promise. Acrylic on canvas, 36 x 48 inches. ©The Artist

Your self-promotion efforts get much easier once you have the right words to define your art. Here are six ways you can use a good artist statement.

1. Print your statement off in a large font, and turn it into a label for your exhibition.

2. Use it as the basis for text in a grant application.

3. Separate each sentence and expand on it in a blog post.

4. Print your statement on a brochure or in

Marketing Isn’t About You

Elaine Kehew, Misty Blue Mangold. Oil on linen

Making art is all about you and what you have to say to the world. Marketing your art isn’t about you. Marketing is about your audience and potential audience.

When you’re actively engaged in promoting your art, the tools you use are less important than the end result. You’re aiming to connect with others.

Elaine Kehew, Misty Blue Mangold. Oil on linen, 36 x 30 inches. ©The Artist

It’s hard to connect if your marketing is I-centric — when it’s all about “I did this” or “I did that.”

Look over the last blog post or newsletter you shared. How much of it is for your reader, and how much of it ignores the reader?

Whether you’re sending an email or postcard, writing a newsletter, or posting to your blog, always consider the person at the receiving end.

Whom

Art Marketing Action Podcast: Marketing Isn’t About You

Audio version of the post with the same name. Making art is all about you, and marketing your art is about your audience and ideal fans. You’re aiming to connect with others, so make sure your marketing is not I-centric.

Start Promoting Your Exhibition Now, Part 1: Describe It

Artists often write to me just as they’re ramping up their promotional efforts a month or two out from their exhibition opening or special event. They’re looking for help. I can help, but they’ve really waited too long. If you know you have an event, exhibition, class, gallery talk, or workshop coming up, don’t put off your marketing. Start your promotions right now.