16 Ideas for Repurposing Your Artist Statement

Your self-promotion efforts get much easier once you have the right words to define your art. Here are 16 ways that you can use those hard-fought-for words from your artist statement. [...]

Marketing Isn’t About You

Making art is all about you, and marketing your art is about your audience and ideal fans. You’re aiming to connect with others, so make sure your marketing is not I-centric. Talk to one person when you write. [...]

Art Marketing Action Podcast: Marketing Isn’t About You

Audio version of the post with the same name. Making art is all about you, and marketing your art is about your audience and ideal fans. You’re aiming to connect with others, so make sure your marketing is not I-centric. [...]

Start Promoting Your Exhibition Now, Part 1: Describe It

Artists often write to me just as they’re ramping up their promotional efforts a month or two out from their exhibition opening or special event. They’re looking for help. I can help, but they’ve really waited too long. If you know you have an event, exhibition, class, gallery talk, or workshop coming up, don’t put off your marketing. Start your promotions right now. [...]