Your self-promotion efforts get much easier once you have the right words to define your art. Here are 16 ways that you can use those hard-fought-for words from your artist statement. [...]
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Making art is all about you, and marketing your art is about your audience and ideal fans. You’re aiming to connect with others, so make sure your marketing is not I-centric. Talk to one person when you write. [...] Audio version of the post with the same name. Making art is all about you, and marketing your art is about your audience and ideal fans. You’re aiming to connect with others, so make sure your marketing is not I-centric. [...] Victoria Stanway, Facets of Memory. (c) The Artist Artists often write to me just as they’re ramping up their promotional efforts a month or two out from their exhibit opening or special event. They’re looking for help. I can help, but they’ve really waited too long. If you know you have an event, exhibit, class, gallery talk, or workshop coming up, don’t put off your marketing. Start your promotions right now. What you need to remember when you’re promoting something far in advance, is that you have to build up anticipation. You can’t just say “I have an exhibit opening September 15″ and expect us to get all excited about it. You have to entice us! It’s your job to make sure we add it to our calendars, tell our friends about it, and show up when the time comes. We want to be a part of it, but you have to [...] |
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