promotional language

16 Ideas for Repurposing Your Artist Statement

by Alyson Stanfield on February 9, 2011

Your self-promotion efforts get much easier once you have the right words to define your art. Here are 16 ways that you can use those hard-fought-for words from your artist statement.

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Marketing Isn’t About You

by Alyson Stanfield on October 20, 2010

Making art is all about you, and marketing your art is about your audience and ideal fans. You’re aiming to connect with others, so make sure your marketing is not I-centric. Talk to one person when you write.

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Art Marketing Action Podcast: Marketing Isn’t About You

by Alyson Stanfield on October 20, 2010

Audio version of the post with the same name. Making art is all about you, and marketing your art is about your audience and ideal fans. You’re aiming to connect with others, so make sure your marketing is not I-centric.

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Start Promoting Your Exhibit Now, Part 1: Describe It

by Alyson Stanfield on June 1, 2008

Victoria Stanway, Facets of Memory. (c) The Artist Artists often write to me just as they’re ramping up their promotional efforts a month or two out from their exhibit opening or special event. They’re looking for help. I can help, but they’ve really waited too long. If you know you have an event, exhibit, class, [...]

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