Many artists I encounter are pinning all of their hopes on getting into a gallery. Most of them are adopting this outlook prematurely. In other words, they aren’t even close to ready for galleries.
This leads to unhealthy expectations, which only results in disappointment and a sense of failure.
Don’t get me wrong. I think galleries are a great way to go for some artists, but you must be realistic about the process. You have to understand what’s required for getting and keeping gallery representation.
With that in mind, here’s a checklist of what you’ll need before you start approaching galleries.
This isn’t a guide for actively approaching galleries, only for your preparedness.
1. Learn patience.
Gallery representation is earned. It happens after years of hard work in the studio and schmoozing at openings and events.
It’s a marathon, not a sprint.
2. Practice resilience.
If you become an effective artist rep, the world is your oyster. Many artists will be knocking at your door. You might find them lining up in the comments here. And I will want to interview you to see how you made it happen. I’m not saying it can’t happen. I’m just skeptical.
Does the idea of approaching a gallery make you tremble in your boots? Guest blogger Ruth Soller shares her 7 step process that has earned representation for her in two new galleries this year – alongside nationally known artists.
So, you’ve sent your portfolio to a gallery and haven’t heard back from them. Now that months have passed, what can you do? Is it too late?
The Oklahoma Visual Arts Coalition wants to know how they should advise their artists to get into out-of-town or out-of-state galleries. I had some advice for them on today’s blog tour stop for I’d Rather Be in the Studio!
Read about getting into out-of-state galleries.
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Today’s stop on the I’d Rather Be in the Studio blog tour takes me to Robin Maria Pedrero’s blog. Robin asks me about contacting galleries out of town. What’s the best way to go about this? It’s a question many artists ask, so I was happy to answer.
Read my thoughts about contacting galleries on Robin’s blog and enter to win a free copy of my book.
Image (c) Robin Maria Pedrero, Balloon Flight
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