for the Business of Being an Artist
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You can’t send one announcement for your art event and expect it to be effective. People typically have to see the same information multiple times—in multiple ways—before they will act on it. Mix up your delivery methods as described in this post, and you’ll be much more effective with your promotions.
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You’ll have a hard time promoting your art until you are uber excited about it. You’ll whine, you’ll complain, and you’ll make excuses. Just don’t let me be within earshot of any of these time-wasting activities. They are unproductive and will suck the life out of you, your art, and everyone around you.
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Do you find yourself getting defensive when you are asked questions about your art you don’t like? Engaging questions help to educate art viewers and, because they build knowledge and an increased level of comfort, go a long way to turning art viewers into art buyers.
Yes! We have winners!
As I say in the podcast, [...]
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Have an out-of-town event and wondering how you can promote it from afar? Today's podcast (below) gives you 10 sure-fire suggestions for promoting your event without ever leaving your home.
Here’s the 11th idea: Start a countdown.
Build anticipation for your event by ticking off the days leading up to it.
It’s easiest to do [...]
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Every artist has a unique path, a singular focus. Regardless of your definition of success, you can learn a lot from artists–artists who might have a different path than you, but who, nonetheless, found their way.
From successful artists, you can get ideas for marketing, promotion, themes, media, and technique. You can find out how you [...]
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