Create Anticipation By Promoting Your Art Event Early and Often

Jeanne Bessette shares an image in April that will be in her June show in Santa Fe.

It’s never too early to start promoting your open studio, book launch, event, or exhibition. Creating anticipation means you are building expectation, excitement, and suspense! If you have a major event in the future, don’t wait until a month or two before it begins to tell people about it. Start dripping information about it now.

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50 Things You Can Do Better to Promote Your Art

You’re promoting your art as best you can – or so you think. I’ve offered some advice so frequently that I imagine you must be tired of hearing about it. But, then again, I’m not sure you’ve heard it. For example, I’m still getting emails from artists with lame subject lines.

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Make a Roadmap for Success

Road Map and Toy Car

If you have a big event or art exhibition coming up, don’t wing it. Create a promotional plan for peace of mind. 1. Define the individual tasks – make each one as specific as possible. They should require just one step to complete. David Allen calls them next actions.

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So You Don’t Feel Like Marketing

Pouting Kid

Remember when you were a kid and your mom asked you to clean your room or to pick up your toys? Remember the wrath that was imposed upon you when you replied to her request with a whiny “But I don’t feel like it, Mom”? It’s time to ask yourself if you’re being your same childlike stubborn self when it comes to marketing your art. Are you avoiding too many marketing tasks because you “don’t feel like it?”

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Checklist for Promoting a New Product

Whenever I create a new product, I go through a series of steps to make sure the product is available on all of my sites. Sometimes I execute this process better than other times, so I thought it was about time I write it down. Maybe it will help you with the items you sell online.

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Start Promoting Your Exhibition Now, Part 2: Break Down Tasks

Now it’s time to make a list of everything you’d like to do to promote your exhibition. As you’re making this task list, keep your audience in mind. Who needs to know you’re having an exhibition? Whom would you like to show up at your opening? What magazines or newspapers should cover it?

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