self-promotion tasks « Art Biz Blog

50 Things You Can Do Better to Promote Your Art

You’re promoting your art as best you can – or so you think. I’ve offered some advice so frequently that I imagine you must be tired of hearing about it. But, then again, I’m not sure you’ve heard it. For example, I’m still getting emails from artists with lame subject lines. [...]

Make a Roadmap for Success

If you have a big event or art exhibition coming up, don’t wing it. Create a promotional plan for peace of mind. 1. Define the individual tasks – make each one as specific as possible. They should require just one step to complete. David Allen calls them next actions. [...]

So You Don’t Feel Like Marketing

Remember when you were a kid and your mom asked you to clean your room or to pick up your toys? Remember the wrath that was imposed upon you when you replied to her request with a whiny “But I don’t feel like it, Mom”? It’s time to ask yourself if you’re being your same childlike stubborn self when it comes to marketing your art. Are you avoiding too many marketing tasks because you “don’t feel like it?” [...]

Checklist for Promoting a New Product

Whenever I create a new product, I go through a series of steps to make sure the product is available on all of my sites. Sometimes I execute this process better than other times, so I thought it was about time I write it down. Maybe it will help you with the items you sell online. [...]

Start Promoting Your Exhibit Now, Part 2: Break Down Tasks

We’re continuing the series on how to promote your art now rather than waiting until the last minute. If you missed Part 1 last week, find it here. You’ll need to read it and do the homework before you can begin promoting your art exhibit or event, so don’t miss that critical step.

Now it’s time to make a list of everything you’d like to do to promote your exhibit. As you’re making this task list, keep your audience in mind. Who needs to know you’re having an exhibit? Whom would you like to show up at your exhibit opening? What magazines or newspapers should cover it?

Here’s a list of 22 tasks to get you started promoting your art exhibit.

Post title, photos, and dates on Web site Update mailing list Update media list Mention on blog, and then mention frequently on blog Refer to it in your newsletter Write [...]