How do you get rid of an inventory of reproductions, note cards, calendars, or anything else you no longer want to promote and sell? Have a sale! Here are some parameters for structuring your sale. Count your inventory. [...]
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You have to have thick skin and and iron stomach to endure the rejection and hard work that come with being an artist. Most artists weren’t born with this gene, but many of you have adapted. If you are missing the gene or haven’t been able to adapt to running an art business, there is no reason to feel like a failure. [...] If you are struggling with the thought of marketing your art, stop thinking about selling so much – share, don’t sell! Sharing is authentic and comes from your heart. You don’t have to be a salesperson or do anything that isn’t natural. All you have to be is confident in your work and enthusiastic about sharing it with others. [...] Papa didn’t care for any art other than his own and didn’t know the “rules” of the art world. Heck, he didn’t even know there was an art world! Getting into a gallery never entered his thoughts. He just drove around with a trunk full of sculptures to show to people. [...] To plunge into the Web’s round-the-clock marketplace is both daunting and compelling. It’s delicious to imagine prodigious sales allowing you to “Quit Your Day Job” so you can ship hoards of orders in your Dr. Denton’s and then glide into your studio to make more. [...] Product is a slippery word for many artists to embrace. Deep Thought Thursday: Is art a product? Is your art a product? If not, how is it different from a product? [...] Have you noticed a downturn regarding your art sales? Use this checklist which reviews four areas to evaluate and help turn your sales around. [...] When someone purchases your artwork, they are obtaining a piece of your creativity, a connection to your talent and vision. By interacting with your audience, you share your creative spirit and set up a memorable connection. [...] 
Perhaps the most important “E” on the road to love for your collectors addresses a critical part of everyone’s buying and selling experience: Empathy. Those first moments of contact are fragile and involve complex emotions. [...] Your relationship with a collector doesn’t end when the work is purchased. It has just begun. Discuss. [...] |
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