for the Business of Being an Artist
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Give your art buyers only what they need at the time of the sales transaction (receipt, business card, etc.) and save the rest for following up at a future date. Here are some ideas for how to keep your name in front of your art collectors.
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Until you produce art that you believe in without question—art that you know is your best effort, art that you’re proud of, art that you can’t wait to share with people—you are going to have a hard time selling it to collectors or to galleries.
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Art suffers the moment other people start paying for it. The more you need money, the more people will tell you what to do. The less control you will have. The more bullshit you will have to swallow. The less joy it will bring.—Hugh MacLeod in Ignore Everybody (page 64)
True?
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Artists are telling me all the time that they wish they had someone else to promote and sell their work for them. Guess what? You can get other people to sell your art quickly and easily!
All you have to do is create an affiliate program.
An affiliate program is a system for referrals. Someone refers a [...]
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