selling art

When the Deal is Done You Have Only Begun

by Alyson Stanfield on February 2, 2012

Your relationship with a collector doesn’t end when the work is purchased. It has just begun. Discuss.

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Why People Buy < Deep Thought Thursday

by Alyson Stanfield on March 17, 2011

Simon Sinek says people don’t buy WHAT you do, they buy WHY you do it. Is this true for art as well?

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How to Know When You’re Ready to Sell Your Art

by Alyson Stanfield on August 30, 2010

You can start selling art at any time that feels comfortable for you. If someone wants to buy a piece and you believe in the quality of the work, sell it. But there’s a difference between selling art and marketing it. Four-item checklist for beginning sales.

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Guest blogger Gary Peters shares his idea for getting his art materials paid for up front while rewarding his special supporters. Includes a special report for Art Biz Blog readers.

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Putting Your Art on Sale

by Alyson Stanfield on June 28, 2010

Even high-end galleries offer discounts to valued collectors as well as to museums. Artists can have their own sales, too, with the right strategies in place. Follow these 8 tips.

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Art Marketing Action Podcast: Putting Your Art on Sale

by Alyson Stanfield on June 28, 2010

Audio version of the post with the same name. Even high-end galleries offer discounts to valued collectors as well as to museums. Artists can have their own sales, too, with the right strategies in place.

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What are you selling? <- Deep Thought Thursday

by Alyson Stanfield on June 10, 2010

Deep Thought Thursday questions are intended to provoke. I want to encourage more critical thinking in artists who are outside of academia. With that in mind . . . what are you selling as an artist? Are you selling yourself? Or are you selling art?

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Get a Grip on Why People Buy Art

by Alyson Stanfield on May 24, 2010

Your art isn’t for everyone. Once you understand this, you’ll have an easier time finding the people who appreciate your work. Here are six reasons why some art might be selling better than yours.

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Audio version of the newsletter. Your art isn’t for everyone. Once you understand this, you’ll have an easier time finding the people who appreciate your work. Likewise, the more you get your art out into the world, the more you’ll be able to direct your marketing message to the people who were meant to see it.

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Selling Art: An Oversimplified History

by Alyson Stanfield on April 27, 2010

Artists used to depend on the Church and wealthy church patrons (whose souls needed saving!) to make a living. Then they relied on galleries. Today, anything goes. Artists can make their livings in so many different ways. See what I mean?

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