Earlier Work Hasn't Sold: What to Do?

Deep Thought

You are up to your eyeballs in unsold work!

What you’d really like to do is just get rid of it. It’s taking up your energy and you can’t afford to rent storage just for early work.

Deep Thought: What do you do with early work that hasn’t sold and no one seems to want?

Continue Reading…

Structure a Sale to Unload an Oversized Inventory

Big Sale

How do you get rid of an inventory of reproductions, note cards, calendars, or anything else you no longer want to promote and sell? Have a sale! Here are some parameters for structuring your sale. Count your inventory.

Continue Reading…

When To Give Up On Your Art Business

White Flag

You have to have thick skin and and iron stomach to endure the rejection and hard work that come with being an artist. Most artists weren’t born with this gene, but many of you have adapted. If you are missing the gene or haven’t been able to adapt to running an art business, there is no reason to feel like a failure.

Continue Reading…

When Marketing Your Art Feels Unnatural

If you are struggling with the thought of marketing your art, stop thinking about selling so much – share, don’t sell! Sharing is authentic and comes from your heart. You don’t have to be a salesperson or do anything that isn’t natural. All you have to be is confident in your work and enthusiastic about sharing it with others.

Continue Reading…

What Papa Taught Me About Selling Art from the Trunk of His Car

Charles Pannage Sculpture

Papa didn’t care for any art other than his own and didn’t know the “rules” of the art world. Heck, he didn’t even know there was an art world! Getting into a gallery never entered his thoughts. He just drove around with a trunk full of sculptures to show to people.

Continue Reading…

Ripping Through the Veils of Illusion Around Online Art Marketplaces

To plunge into the Web’s round-the-clock marketplace is both daunting and compelling. It’s delicious to imagine prodigious sales allowing you to “Quit Your Day Job” so you can ship hoards of orders in your Dr. Denton’s and then glide into your studio to make more.

Continue Reading…

Is Your Art a Product?

Product is a slippery word for many artists to embrace. Deep Thought Thursday: Is art a product? Is your art a product? If not, how is it different from a product?

Continue Reading…

28 Questions for When Your Art Isn’t Selling

Have you noticed a downturn regarding your art sales? Use this checklist which reviews four areas to evaluate and help turn your sales around.

Continue Reading…

Mana Is the Magic Behind Selling Your Art

When someone purchases your artwork, they are obtaining a piece of your creativity, a connection to your talent and vision. By interacting with your audience, you share your creative spirit and set up a memorable connection.

Continue Reading…

Love for Your Collectors Starts with Empathy

McKenna Hallett

Perhaps the most important “E” on the road to love for your collectors addresses a critical part of everyone’s buying and selling experience: Empathy. Those first moments of contact are fragile and involve complex emotions.

Continue Reading…