Love for Your Collectors Starts with Empathy

McKenna Hallett

Perhaps the most important “E” on the road to love for your collectors addresses a critical part of everyone’s buying and selling experience: Empathy. Those first moments of contact are fragile and involve complex emotions.

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When the Deal is Done You Have Only Begun

Your relationship with a collector doesn’t end when the work is purchased. It has just begun. Discuss.

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Why People Buy < Deep Thought Thursday

Simon Sinek says people don’t buy WHAT you do, they buy WHY you do it. Is this true for art as well?

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How to Know When You’re Ready to Sell Your Art

You can start selling art at any time that feels comfortable for you. If someone wants to buy a piece and you believe in the quality of the work, sell it. But there’s a difference between selling art and marketing it. Four-item checklist for beginning sales.

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One for You, One for Me: Pay for Your Art Materials Up Front

Gary Peters

Guest blogger Gary Peters shares his idea for getting his art materials paid for up front while rewarding his special supporters. Includes a special report for Art Biz Blog readers.

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Putting Your Art on Sale

Michael Newberry, Himalayan Flight, oil on linen

Even high-end galleries offer discounts to valued collectors as well as to museums. Artists can have their own sales, too, with the right strategies in place. Follow these 8 tips.

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Art Marketing Action Podcast: Putting Your Art on Sale

Audio version of the post with the same name. Even high-end galleries offer discounts to valued collectors as well as to museums. Artists can have their own sales, too, with the right strategies in place.

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What are you selling? <- Deep Thought Thursday

Deep Thought Thursday questions are intended to provoke. I want to encourage more critical thinking in artists who are outside of academia. With that in mind . . . what are you selling as an artist? Are you selling yourself? Or are you selling art?

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Get a Grip on Why People Buy Art

David Hilton, You're Sure? (Old Faithful, Yellowstone National Park). Oil on canvas

Your art isn’t for everyone. Once you understand this, you’ll have an easier time finding the people who appreciate your work. Here are six reasons why some art might be selling better than yours.

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Art Marketing Action Podcast – Get a Grip on Why People Buy Art

Audio version of the newsletter. Your art isn’t for everyone. Once you understand this, you’ll have an easier time finding the people who appreciate your work. Likewise, the more you get your art out into the world, the more you’ll be able to direct your marketing message to the people who were meant to see it.

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