Artists are telling me all the time that they wish they had someone else to promote and sell their work for them. Guess what? You can get other people to sell your art quickly and easily!

All you have to do is create an affiliate program.

An affiliate program is a system for referrals. Someone refers a friend, family member or colleague to your art, and you pay them a referral fee when that person buys something from you. Instead of paying a gallery or retail outlet, you’re paying a friend–someone who is part of your artist community and someone you might like to reward.

Sherrie York, In the Shadows (Ptarmigan). Reduction color linocut. 18 x 12 inches. ©The Artist

Here are five thoughts on creating an affiliate program . . .

1. Target your fans. You want affiliates to be people who genuinely love and support your art. Who better than your fans to [...]