This Is Only A Test: Marketing Experiments to Improve Results for Your Art Business

Painting by M. Jane Johnson

You are undoubtedly investing a lot of time and resources into your art business: websites, blogs, social media, newsletters, postcards, and more. As an entrepreneur interested in earning money from your art, you want to understand what’s working and what isn’t.

©C. Tanner Jensen, L’Air du Temps II. Oil on canvas, 40 x 60 inches. Used with permission.

Every marketing effort should be a test. Nothing on your plate should be considered sacred.

You aim for increasingly better results. Test it!

What brings you the most clicks? What has given you the most shares on Facebook? What did you send that encouraged immediate responses from recipients?

Here’s a list of numerous things you might want to test to improve your results.

Online

Your goals: more visitors, more page views, more time on your site, more sales.

Increase the size of the image. Decrease the size of the

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Create Anticipation By Promoting Your Art Event Early and Often

Jeanne Bessette shares an image in April that will be in her June show in Santa Fe.

It’s never too early to start promoting your open studio, book launch, event, or exhibition. Creating anticipation means you are building expectation, excitement, and suspense! If you have a major event in the future, don’t wait until a month or two before it begins to tell people about it. Start dripping information about it now.

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Delay Your Satisfaction For Social Media Rewards

Christine McGrath Migala on Facebook

It’s fun to pin! It’s fun to post images of your art to Facebook and get instant likes and comments. But, STOP! Before you post your images anywhere else, they should be on your website or blog. I’m not talking about “in progress” images. Those are fine to go ahead and share on social media.

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Valuable Business Lessons From Infusioncon

Infusioncon 2013

I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013. In no particular order, here are some things I learned that I thought might be useful to you. From Jay Baer, author of The Now Revolution and the forthcoming Youtility . . . When marketing onine, we’re no longer competing against just others in our same market.

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Share the Stage to Make Fast Fans

spotlight on stage

Doesn’t it feel good when other people say nice things about you and your art? It’s easy to pass along this sensation to those you care about. Sharing the stage and shining the spotlight on other people will turn them into fast fans while taking some of the weight off of you to promote your work all of the time. It will also make you feel good!

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Track Your Business Growth

My tracks at Nye Beach, OR. Photograph ©Alyson B. Stanfield

For years I’ve been tracking monthly numbers in my business. When I slack off on the tracking, my numbers decline. It’s the exact opposite of “Ignorance is bliss.” I believe that tracking numbers tells the Universe that you are committed to your business. And the Universe doesn’t give you more of something until you’re ready to accept more.

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Repair the Leaks in Your Marketing

Marketing is a combination of everything you do to promote your art. You need to periodically examine the tools and platforms you’re using to promote your art to locate and repair the leaks in your marketing.

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Don’t Trust Social Media Alone to Deliver Your Important Message

©2010 Cheryl Laube, Why. From the "Being Woman” Series III. Archival digital print.

You must use all of the weapons in your marketing arsenal to get attention. Don’t trust one marketing method to deliver an important message. You need a combination – a 1, 2, 3 PUNCH!

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5-Minute Social Media Tasks for the Week

©2010 Don Sullivan, Loretta Waits for Taxi. Pen and ink.

Finding it hard to maintain your social media accounts? Here is a list of 5-minute tasks to squeeze into your schedule so you can get in, get off, and then get back to the studio.

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Complete your Google Profile

Google is taking another stab at the world of social networking with Google+ (a.k.a. G+). It only takes 15 minutes of time to upgrade your Google presence.

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