Your photos aren’t reaching as far as they used to on Facebook.
A number of marketing experts have recently pointed out that photos are the least likely to reach their audience on Facebook. Even links and plain status updates (sans links/photos) get more organic reach than photos.
What is working? Video! On average, videos are seen by 135% more people than photos.
And it’s not just on Facebook. Engaging videos can be a boon for your marketing regardless of where you post them.
So let’s look at some artists who have done a pretty good job with their videos. Some of these are self-produced and others are more professional, but you should be able to pick up a few tips from all of them.
Dionne Swift: Establishing a Rhythm
This professionally-produced video shows Dionne drawing inspiration from a beautiful