I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013. In no particular order, here are some things I learned that I thought might be useful to you. From Jay Baer, author of The Now Revolution and the forthcoming Youtility . . . When marketing onine, we’re no longer competing against just others in our same market. [...]
Doesn’t it feel good when other people say nice things about you and your art? It’s easy to pass along this sensation to those you care about. Sharing the stage and shining the spotlight on other people will turn them into fast fans while taking some of the weight off of you to promote your work all of the time. It will also make you feel good! [...]
For years I’ve been tracking monthly numbers in my business. When I slack off on the tracking, my numbers decline. It’s the exact opposite of “Ignorance is bliss.” I believe that tracking numbers tells the Universe that you are committed to your business. And the Universe doesn’t give you more of something until you’re ready to accept more. [...]
Marketing is a combination of everything you do to promote your art. You need to periodically examine the tools and platforms you’re using to promote your art to locate and repair the leaks in your marketing. [...]
You must use all of the weapons in your marketing arsenal to get attention. Don’t trust one marketing method to deliver an important message. You need a combination – a 1, 2, 3 PUNCH! [...]
Finding it hard to maintain your social media accounts? Here is a list of 5-minute tasks to squeeze into your schedule so you can get in, get off, and then get back to the studio. [...]
Google is taking another stab at the world of social networking with Google+ (a.k.a. G+). It only takes 15 minutes of time to upgrade your Google presence. [...]
Audio version of the post with the same name. Facebook is a powerhouse that helps you engage with others in powerful ways, but it can never replace your brand or the need for your own Web presence through a blog. [...]
Best of Alyson’s Twitter tweets from the past week (or so). [...]
Why sit back and wait to hear from a gallery, curator, arts writer, art center or museum when you can connect through Web 2.0? Join the conversation with galleries and other art world types through social media. Become a valuable contributor to the dialog. [...]
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