Multiply Your Content by Repeating Yourself


You sweat over your bio and artist statement.

You make a heroic effort to create interesting content for social media.

You work tirelessly to craft a decent artist talk that will engage an audience.

You curse at the person who told you that it was easy to use iMovie as you grit your teeth through the process of producing your first video.

You meet your deadlines for newsletters and blog posts because, ahem, somebody said you should. (Okay, maybe you didn’t meet the deadlines, but they did go out. You get points for that.)

You Are a Word Collector

You didn’t know it, but if you’re doing even a few of the things I mentioned above, you are a word collector.

Don’t worry! Being a word collector doesn’t entail heavy responsibilities. Nor is it likely that your word collection will make it to the auction block one day.

But that doesn’t mean your collection isn’t valuable. It is! I wonder if you know just how valuable.

If you’re like a lot of artists, you have all of these words that are probably being used only one time.

That’s a shame.

There is so much more you can do with your collection of words.

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What's Your Social Media Schedule? (Curious Monday)

Painting by Barbara J. Hart

One of the things we do in Content Camp is create an editorial calendar so you know what you’ll be posting and when.

This naturally got me thinking about what your social media schedule is like.

How frequently do you post? And to which platforms? Facebook? Twitter? Instagram? Pinterest?

What time of day do you post?

Do you schedule posts or always post live?

What types of things do you post?

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Seeking Inspiration While Topic Hopping

©David Holland, Guthrie Thunderhead April 27, 8:43:15 p.m. Oil on canvas, 18 x 24 inches. Used with permission.

It’s Friday.

My calendar says “Writing Time.” Every Friday at this time is blocked out to write. I like going into my weekend knowing that I have written something that will contribute to next week’s newsletter and blog post.

I wish I could say it’s as easy as marking off to write, and it will happen.

It doesn’t always work that way for me. Actually, it rarely works that way for me.

Today I don’t feel like writing. I don’t feel like doing much of anything.

Everything seems to distract me. Do you know this feeling?

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Content Crimes: How You’re Misbehaving Online


As I wrote last week, you could waste a lot of time online if you’re not paying attention.

Let’s look at this subject a little closer so that we’re not just looking at where you’re wasting time, but at how you’re harming your art career goals.

My friend, Cynthia, calls them content crimes. Nobody is going to throw you in jail for committing these transgressions, but you might check yourself into rehab when you decide to do something about it.

Here are the top 4 content crimes you might be committing.

Content Crime #1: You’re inconsistent.

You sent a newsletter for a few months and then nothing. Nada. The big zippo.

You tried blogging for a while … um … whenever you felt like it.

You heard that artists were selling art from Facebook, so you built a business page and put a few pictures up. It’s just not working for me, you claimed. Waste of time.

If you are truly excited about your art, you’ll share it repeatedly, even if you think nobody is listening, because you believe in yourself. You don’t give up.

If you do give up, I’m led to believe …

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Stop Wasting Time on Social Media


Are you wasting time on social media sites?

I’m not implying that you shouldn’t be on those sites. I’m just wondering if you’re using them to their potential.

It’s not that you need to be posting and sharing more. It’s that you should make sure your ROI (return on investment) is worth it for you. In other words, you should invest in quality, not quantity.

If you don’t, you might be wasting time.

Mindful sharing will bring you more friends, more shares, and more likes, which results in more people to buy your art or to offer you opportunities.

Here are some tips to help ensure that you’re spending time wisely online.

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11 Artist Videos to Whet Your Appetite


Your photos aren’t reaching as far as they used to on Facebook.

A number of marketing experts have recently pointed out that photos are the least likely to reach their audience on Facebook. Even links and plain status updates (sans links/photos) get more organic reach than photos.

What is working? Video! On average, videos are seen by 135% more people than photos.

And it’s not just on Facebook. Engaging videos can be a boon for your marketing regardless of where you post them.

So let’s look at some artists who have done a pretty good job with their videos. Some of these are self-produced and others are more professional, but you should be able to pick up a few tips from all of them.

Dionne Swift: Establishing a Rhythm

This professionally-produced video shows Dionne drawing inspiration from a beautiful

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This Is Only A Test: Marketing Experiments to Improve Results for Your Art Business

Painting by M. Jane Johnson

You are undoubtedly investing a lot of time and resources into your art business: websites, blogs, social media, newsletters, postcards, and more. As an entrepreneur interested in earning money from your art, you want to understand what’s working and what isn’t.

©C. Tanner Jensen, L’Air du Temps II. Oil on canvas, 40 x 60 inches. Used with permission.

Every marketing effort should be a test. Nothing on your plate should be considered sacred.

You aim for increasingly better results. Test it!

What brings you the most clicks? What has given you the most shares on Facebook? What did you send that encouraged immediate responses from recipients?

Here’s a list of numerous things you might want to test to improve your results.


Your goals: more visitors, more page views, more time on your site, more sales.

Increase the size

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Create Anticipation By Promoting Your Art Event Early and Often

Jeanne Bessette shares an image in April that will be in her June show in Santa Fe.

It’s never too early to start promoting your open studio, book launch, event, or exhibition. Creating anticipation means you are building expectation, excitement, and suspense! If you have a major event in the future, don’t wait until a month or two before it begins to tell people about it. Start dripping information about it now.

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Delay Your Satisfaction For Social Media Rewards

Christine McGrath Migala on Facebook

It’s fun to pin! It’s fun to post images of your art to Facebook and get instant likes and comments. But, STOP! Before you post your images anywhere else, they should be on your website or blog. I’m not talking about “in progress” images. Those are fine to go ahead and share on social media.

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Valuable Business Lessons From Infusioncon

Infusioncon 2013

I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013. In no particular order, here are some things I learned that I thought might be useful to you. From Jay Baer, author of The Now Revolution and the forthcoming Youtility . . . When marketing onine, we’re no longer competing against just others in our same market.

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