5 Painless Fixes for a More Potent Artist Statement

I read a lot of artist statements. “Read” is a generous word. Mostly, I endure them. I know you know what I’m talking about. In order to have a more potent artist statement, focus on these 5 things during the editing process.

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Rework Your Artist Statement with 3 Answers

David Bender sculpture

Aside from your contact list, your artist statement is your most useful marketing tool.

You will use language from your statement for wall labels, brochure text, website text, informal presentations, conversations and more.

The process of writing your statement – and it is a process – will help you gain clarity about your art. You should continually review and hone the language you use to talk or write about your art.

©2010 David Bender, The Good, The Bad, and The Ugly. Stainless steel, hardware, cast beeswax, cast paper, cherry, 48 x 80 x 2 inches (as a triptych).

Answering three basic questions will get you on track for a stronger artist statement.

1. What do you want people to see in your work?

2. What is a distinguishing characteristic of your art?

3. Based on your conversations, what do

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Post Your Statement Strategically

Karen Hubacher, Playground 3. Wire sculpture, 10 x 20 x 16 inches. ©The Artist

Now that you’ve read and followed the tips in last week’s newsletter, you have this great artist statement. It’s time to post it on your website. You not only have your statement for your printed portfolio, but it is equally valuable to your online marketing efforts.

Here’s the big question: Is your statement on the RIGHT page on your site? Is it strategically placed next to the art? Or is it on a page entitled “Statement” by itself?

Karen Hubacher, Playground 3. Wire sculpture, 10 x 20 x 16 inches. ©The Artist

I’m not crazy about artist statement links in the main navigation menu of a website because most people have no idea what a statement is or why they would want to click on a link titled “Statement.”

The best place for your statement is next to the

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Hone Your Artist Statement

Ranit Elkrief, Twins. Acrylic on paper, 45 x 35 centimeters. ©2003 The Artist

When is the last time you took a long look at your artist statement? Did you close the file months ago thinking you were done with it? Think again.

Your statement has the potential to be one of your strongest promotional tools. A well-written statement empowers you. The process of writing or perfecting your statement is a chance to clarify your thoughts. It helps you define your art before someone else does that for you. Here are five tips for honing your statement.

Ranit Elkrief, Twins. Acrylic on paper, 45 x 35 centimeters. ©2003 The Artist

1. Whittle down your statement to a maximum of two paragraphs–knowing that our attention spans are much shorter these days.

2. Your statement should reflect your current direction, particularly what is unique about the methods and materials you use to create your art

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The first 4 steps toward selling your art: Step #4

Gwen Revino, Annie Heckman, Liz Crain, Terry Parker, and

You can’t miss this step! You must start writing about your art before you can expect to promote it. Words can help you connect with people who might not know how to look at art. And there are a whole lot of those people out there!

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It’s time again for my annual Memorial Day issue. This is the day I give you reminders of what you should be doing to build your career and reputation and to sell more art. This is an incomplete list that reflects some truths as I see them at the moment.

Remember that you are in charge. This is your life and your career. Don’t listen to anyone else’s definition of success, but know how you would define success for yourself. Don’t sit by as others try to steal your power.

Remember that your mailing list is your #1 asset. Get it organized, update it, and, most importantly, use it.

Remember that your images stand in for your artwork. Make sure they are first-rate.

Remember that your artist statement is the backbone of your marketing efforts. Until you can articulate what

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