How to Scare Off Potential Buyers

©Jean Weiner, Clarissa’s Critters. Watercolor, 15 x 11 inches. Used with permission.

Art buyers might seem intimidating and self-assured, but they often have as many insecurities about the process as you do. They are sensitive to signals and opinions from you and from others. It’s your job to reassure them that they are making the right decisions. Without that positive signal from you, they might think they are being tricked instead of treated. Here are a few things that will scare off your audience and potential fans this Halloween.

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Answering the same question over and over again (gracefully) in a face-to-face conversation

Different factors must be considered when you are confronted with questions in a face-to-face conversation rather than receiving them in an email. It’s a lot harder to duck out of a dialogue in your artist booth or at an opening! And you probably don’t want to.

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Art Marketing Action: Turn the conversation around

You have a chance to guide a conversation about your art if you (1) don’t get defensive (2) recognize that almost all viewers’ questions are valid and sincere (3) learn how to ask thoughtful questions and (4) listen to the responses and engage on a deeper level with viewers.

Patrick Gracewood, Bear Fountain. Bronze, 12 x 11.5 x 9.75 inches. ©The Artist

 

I recently asked artists to respond to this question. What do you say when someone

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Podcast: Use questioning strategies to engage viewers

Ever have a question posed to you that you don’t like to answer?

Want to know how to answer such questions and engage your viewers more fully in the process? Listen up.

http://artbizblog.com/audio/questioningstrategies.mp3

Incidentally (and this will make sense after you listen to the podcast), my client did use the questioning strategies during her talk and it worked out great. But she didn’t wait to hear the question she was dreading. Instead, she was proactive. She started right

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Use questioning strategies to engage your viewers

Background: A client and I were consulting last week about a gallery talk she had coming up. She wanted help preparing for it because it had turned into something much bigger than she had imagined.

She had a dilemma: How to respond to questions about her process. Not only was she not quite ready to share her process, she also wanted people to be interested in the work beyond the surface.

Everyone seemed focused on

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