teaching

Sally Hirst

The Art Biz ep. 164: Maintaining Your Studio Practice with a Busy Teaching Schedule with Sally Hirst

Sally Hirst was born to teach, and she was also born an artist. Like most of us, she adapted to the new reality that she was faced with at the beginning of the pandemic.

Sally and I discuss her income sources before and after Covid, the skills she had to acquire to teach online, how she attracts new students, and how she manages to maintain her studio practice with her busy teaching schedule.

The Art Biz ep. 164: Maintaining Your Studio Practice with a Busy Teaching Schedule with Sally Hirst Read

Artist and instructor Adele Sypesteyn

The Art Biz ep. 163: Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn (remix)

Have you ever been so focused on a goal you thought was right for you that you missed opportunities that might have been better?

You just knew that this one direction was the path you needed to take. And you might have ignored that it wasn’t working or didn’t feel like the right fit. Adele Sypesteyn discusses adjustments she has made to her art business over the years.

The Art Biz ep. 163: Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn (remix) Read

Kimberly Santini

The Art Biz ep. 156: Using Patreon as a Teaching Platform with Kimberly Santini

Kim Santini and I discuss her dedication to blogging, but the bulk of our conversation focused on how she uses Patreon to teach and build a community of artists.

We talk about the features of her Patreon tiers, how her workflow keeps aligns with her studio practice, and how she differentiates the content for patrons from the content she creates for her blog, newsletter, YouTube, and social media.

The Art Biz ep. 156: Using Patreon as a Teaching Platform with Kimberly Santini Read

Cathy Nichols

The Art Biz ep. 154: The Key to Success on Social Media with Cathy Nichols

While not everyone will be interested in your art, you can choose to focus on those who genuinely love your work. To embrace what is rather than wishing for it to be different.

Cathy Nichols went from 5,000 to 107,000 Instagram followers in 3 years by researching who they were and why they were following her. She shares valuable insights about how she continues to grow her art business with joy and authenticity.

The Art Biz ep. 154: The Key to Success on Social Media with Cathy Nichols Read

Kristen O'Neill

The Art Biz ep. 145: Gaining Marketing Skills Quickly by Leading a Creativity Challenge with Kristen O’Neill

A 30-day challenge for her followers turned into more of a challenge for herself.

Kristen O’Neill and I discuss what she hoped to get from this challenge, how she organized it, how much of it was planned ahead, and what her workflow was like, including all of the platforms she used to share the content, and what she would do differently next time.

The Art Biz ep. 145: Gaining Marketing Skills Quickly by Leading a Creativity Challenge with Kristen O’Neill Read

Watercolor painting summer evening landscape artist Angela Fehr | on Art Biz Success

The Art Biz ep. 104: Trusting Another Artist to Help You Run Your Art Business with Angela Fehr and Robin Edmundson

It’s darn hard to hire someone to help with your business. You’ve been working by yourself for so long that you aren’t sure you can trust anyone to do the tasks the way you’d like them done. Or you feel like it’s easier if you just do it yourself. But if you want your business

The Art Biz ep. 104: Trusting Another Artist to Help You Run Your Art Business with Angela Fehr and Robin Edmundson Read

The Art Biz ep. 86: Collaborating on Your Art Business with Rebecca Crowell and Jerry McLaughlin

Collaborations aren’t for the faint of heart—especially for artists who are used to working alone and making decisions without having to get approval from another human being. But my guests for this episode of the Art Biz Podcast have figured out how to make it work.

Rebecca Crowell and Jerry McLaughlin first collaborated on the publication of their book, Cold Wax Medium. Their collaboration has only deepened since that time, adding the Cold Wax Academy in 2020.

Rebecca, Jerry, and I discuss the format of Cold Wax Academy, how they make decisions together, how they find new members, and what they’d do differently with the benefit of hindsight. You’ll hear what makes their combined efforts work so well

We also talk about one of my favorite topics—systems—and the technology they use to keep their joint venture going.

The Art Biz ep. 86: Collaborating on Your Art Business with Rebecca Crowell and Jerry McLaughlin Read

The Art Biz ep. 41: Art Safaris and Consistent Promotion with Alison Nicholls

When I was a kid I used to hole up in my room to draw—dreaming of being an artist. One of the books I worked from was titled something like How to Draw Wildlife. The drawing I remember making most vividly was a charging lion.

But I was just copying from a book. Learning anatomy and how to depict movement convincingly by building lines and shapes on top of one another.

I can’t imagine the opportunity to sketch African wildlife in their habitat.

That’s what Alison Nicholls does.

Once a year, Alison leaves her home in New York and heads to South Africa to lead her Art Safaris for Africa Geographic. (They found her from her online posts back in 2010!)

I know from experience that it’s difficult enough to fill a workshop in your hometown or even a neighboring state. Alison’s Art Safaris are thousands of miles away and sell out months in advance.

In the latest episode of the Art Biz Podcast, I asked Alison how she attracts students so far ahead of time. You’ll also find out how she got to be a guest on this podcast, which is a great marketing lesson. Definitely stick with it to the end.

The Art Biz ep. 41: Art Safaris and Consistent Promotion with Alison Nicholls Read

Adele Sypesteyn

The Art Biz ep. 36: Reaching the Other 99% for Your Art Business with Adele Sypesteyn

Have you ever been so focused on a goal you thought was right for you that you missed opportunities that might have been better?

Chances are good that you can’t answer that question because you were so myopic. You just knew that this one direction was the path you needed to take. And you might have ignored that it wasn’t working or didn’t feel like the right fit.

This week’s podcast guest, Adele Sypesteyn, has been making a living from her art for 4 decades. But she never gets too comfortable with income coming from a particular source. She pays attention to changes in the marketplace and economy. And she educates herself.

The people who go into galleries are 1% of the population.
I wanted to reach the other 99%.

Listen to learn how Adele made the decision to pull out of her galleries and how she easily replaced that income.

The Art Biz ep. 36: Reaching the Other 99% for Your Art Business with Adele Sypesteyn Read

The Art Biz ep. 35: Leading Your Own Art Workshops and Retreats with Lorraine Glessner

Teaching art workshops for artist organizations and venues can contribute significantly to your art income. But you can dramatically increase your bottom line when you organize those workshops yourself.

Of course, creating and running your own workshops presents challenges that you don’t have when groups and individuals hire you. If you earn money from teaching, or if you’d like to, this episode of the Art Biz Podcast is for you.

In this episode, I talk with Lorraine Glessner talk about how she makes a living as an artist and an instructor and why she views her retreats as “collaborative teaching ventures.”

The Art Biz ep. 35: Leading Your Own Art Workshops and Retreats with Lorraine Glessner Read

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