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Think you can take a few classes or attend a workshop and you’re suddenly a genius at business? Of course you don’t. Being an Art Biz Blog reader, you know better.There’s so much to learn, know, and do. Every step forward reveals even more options, and we only begin to understand the implications of an action after we have been implementing it consistently. Here’s how to immerse yourself and really learn how to promote your art effectively. [...] 
One of the most valuable things you can do in your marketing is to teach people how to look at and appreciate your art. It’s not just good for you, but a gift that will last throughout the lives of those who experience it. I learned long ago when I worked in a museum that teaching people how to look at art empowers them and gives them confidence. Teaching people how to look at art empowers them and gives them confidence. Empowering them with skills is invaluable – to both you and them. [...] 
For years I’ve been tracking monthly numbers in my business. When I slack off on the tracking, my numbers decline. It’s the exact opposite of “Ignorance is bliss.” I believe that tracking numbers tells the Universe that you are committed to your business. And the Universe doesn’t give you more of something until you’re ready to accept more. [...] 
If I were asked for advice on promoting my workshops, these are the actions I’d encourage organizers to take. Please use this format as a guideline and adapt it to any event. [...] You’re an artist. Let’s say you also teach classes. One is a service and the other is, for lack of a better word, a product. You have to promote both. Deep Thought Thursday: How is marketing your art different from marketing your classes? [...] After the workshop, perhaps 5 days later, I send all students an email with a link to a special page just for them. This page has about 20 additional, highly relevant resources. I opt for doing it this way because: [...] I knew I was an artist when we made cut-out bunnies in grade school because mine was the only bunny with a hula skirt on. I was fascinated with Hawaii at the time. Two other art teachers have also left a big impression on me. [...] 
Guest blogger Janice Tanton says: “I would never have learned what I have if it were not for the generosity of artists that took me under their wings and into their studios, taught me their techniques, concept, insight and ultimately how to find my own voice.” [...] 
Guest blogger Marty Coleman (aka Napkin Dad) says: My kids liked that I was an artist as they grew up. They had a ton of things to create with and had inspiration to do so from seeing me being an artist. I learned a couple things about encouraging them that I want to share with the followers of the Art Biz Blog.” [...] Do you risk creating “little yous” by teaching your art or craft? Is it possible to be both an artist and a teacher without having a bunch of people copying your work? [...] |
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