Your marketing mix is a blend of actions you take – both online and offline – to promote your art.
Your ideal mix is your ideal mix and nobody else’s.
You have to figure out what works best for you. At the same time, all of the options for where to spend time and energy could drive a person batty.
©Brady Allen, Internecine. Oil, 32 x 48 inches. Used with permission.
Should you be on Twitter?
Should you start a business page on Facebook?
Should you purchase an ad?
I suggest considering 3 criteria for deciding whether or not to make a task part of your marketing mix.
1. You are seeing results.
After you have implemented a marketing task, consistently over time, are you benefiting from it?
Notice the words “consistently” and “over time.” You can’t try
A student in my Art Biz Bootcamp asked last week on a coaching call, “Where do you find the time?” After I gave him my answers and we hung up from the call, I thought: There’s no such thing as finding time. We have time. It’s up to us how we choose to use it. Then I thought about time bandits. I came up with four big things that rob us of that time.
Remember when you were a kid and your mom asked you to clean your room or to pick up your toys? Remember the wrath that was imposed upon you when you replied to her request with a whiny “But I don’t feel like it, Mom”? It’s time to ask yourself if you’re being your same childlike stubborn self when it comes to marketing your art. Are you avoiding too many marketing tasks because you “don’t feel like it?”
Your art is your present to the world, but it isn’t a gift until someone has received it. That means you have to make the work and market it (get it out of the studio!). To do this effectively and sanely, you must first acknowledge you need help whenever and wherever you can get it.
One of the most valuable things I do with clients is to help them with their productivity. We’re all stretched for time, but most of us aren’t using the time we have effectively. What does your artist work day look like? How much time do you spend in the studio each day?