Know that you are not alone in wanting to know the answer to this question.
It’s asked of me so often that I thought I’d throw it out to you.
Loyal reader Tami Bone put it this way …
How do other artists juggle or balance studio time with time to focus on marketing and business?
I find the switching back and forth to be difficult, and it seems I need full days to focus on one or the other.
So, what say you?
How do you find the balance? How do you divide your time between business and making art?
Are you like a lot of my clients? You want to do/try it all. You’d like to be everywhere but time runs out.
Lack of time is the number one anxiety for most of my clients. It’s not fear of rejection or failure or even potential criticism. It’s there’s not enough time in the day to do it all.
Like you, I’ve been overwhelmed with possibilities for business development and strategy.
Just three years ago, I remember sitting down and crying to my husband that I couldn’t work any harder. If I wanted to increase my impact in the world, I would have to work smarter. That’s when I hired a serious business coach and got back on track.
Here’s what I’ve learned about dealing with overwhelm and a seeming lack of time.
1. The important stuff always gets done.
I don’t know how, but I know why the important stuff always gets done. It gets done because it’s important! I recognize its value and somehow manage to make it happen.
Knowing this truth is a relief.
2. There is no such thing as time management.
You can’t manage time. The clocks keep ticking and the sun continues to rise and set. There’s not much we can do about that.
But we can manage ourselves. Here are a few ideas for doing this:
Your marketing mix is a blend of actions you take – both online and offline – to promote your art.
Your ideal mix is your ideal mix and nobody else’s.
You have to figure out what works best for you. At the same time, all of the options for where to spend time and energy could drive a person batty.
©Brady Allen, Internecine. Oil, 32 x 48 inches. Used with permission.
Should you be on Twitter?
Should you start a business page on Facebook?
Should you purchase an ad?
I suggest considering 3 criteria for deciding whether or not to make a task part of your marketing mix.
1. You are seeing results.
After you have implemented a marketing task, consistently over time, are you benefiting from it?
Notice the words “consistently” and “over time.” You can’t try
A student in my Art Biz Bootcamp asked last week on a coaching call, “Where do you find the time?” After I gave him my answers and we hung up from the call, I thought: There’s no such thing as finding time. We have time. It’s up to us how we choose to use it. Then I thought about time bandits. I came up with four big things that rob us of that time.
Remember when you were a kid and your mom asked you to clean your room or to pick up your toys? Remember the wrath that was imposed upon you when you replied to her request with a whiny “But I don’t feel like it, Mom”? It’s time to ask yourself if you’re being your same childlike stubborn self when it comes to marketing your art. Are you avoiding too many marketing tasks because you “don’t feel like it?”
Your art is your present to the world, but it isn’t a gift until someone has received it. That means you have to make the work and market it (get it out of the studio!). To do this effectively and sanely, you must first acknowledge you need help whenever and wherever you can get it.
One of the most valuable things I do with clients is to help them with their productivity. We’re all stretched for time, but most of us aren’t using the time we have effectively. What does your artist work day look like? How much time do you spend in the studio each day?