I’m throwing you a curve ball . . . a Deep Thought on a Monday. Who knows where this unorthodox behavior might lead? When you loan images directly to a workplace, are you decorating it? [...]
Attention arts councils, arts organizations, and anyone else serving local artists . . . Here’s a plea to put together a resource guide and member directory like the one I received from the Oklahoma Visual Arts Coalition (OVAC). In addition to the staff and member directory, the OVAC publication includes local and national resources to help artists build their businesses, enter exhibits, apply for funding, or join a local artist organization. (Thanks, OVAC, for including Art Biz Coach!) [...]
Non-art venues like restaurants, coffee shops, and bank lobbies can be challenging for sales, but there are plenty of people willing to help you promote your art. Here are 5 ways you can nurture a quiet army of fans on your behalf. [...]
Art doesn’t go from studio to museum overnight. Nor is art by beginners usually ready for fine galleries. So what are your options when you’re just starting out? It can be daunting to take the first steps to selling your art. You want to grow, but you also know you need to just get your feet wet. Think about these starting points. [...]
There’s much to learn in is video of Polly Apfelbaum installing her work at the Museum of Modern Art. In particular, pay attention to how she cares for the individual components. You have to start treating your art like it belongs in a museum. If you don’t, no one else will. [...]
What’s it worth to you to view a masterpiece? Should art be for the masses and available to view free of charge? This is a follow-up to last week’s Deep Thought Thursday. [...]
Vacant commercial spaces make attractive exhibit venues for your art and benefit the landlords, the city or town, and the artists involved. [...]
Every day there are new opportunities to show your art online, but how do you know which online galleries are legitimate? Appraise an online gallery by asking questions and assessing its components. Asking questions is not a sign of distrust, but a hallmark of a responsible professional.
Art Marketing Action newsletter (a written version of this podcast)
Summer Blast Off! Get clear on priorities, establish boundaries, and gain courage in this 28-day class that begins June 3.
Put it in Writing
→Instructions for subscribing to the Art Marketing Action podcast on iTunes.
Send to Kindle
Have an out-of-town event and wondering how you can promote it from afar? Today’s podcast (below) gives you 10 sure-fire suggestions for promoting your event without ever leaving your home.
Here’s the 11th idea: Start a countdown.
Build anticipation for your event by ticking off the days leading up to it.
It’s easiest to do this on a blog and on your social media profiles, but you could also do it with an email blast for people who have opted in. (If they opted in for monthly emails from you, don’t start sending them daily messages! You could start with weekly messages–being clear that it is only temporary and they can opt out at any time.)
Of course, you have to give people something new each day so that they will anticipate whatever is coming up.
For instance, if you wanted [...]
Copyright © 2014 Art Biz Blog - All Rights Reserved
Powered by WordPress & Atahualpa