video

Kristen O'Neill

The Art Biz ep. 145: Gaining Marketing Skills Quickly by Leading a Creativity Challenge with Kristen O’Neill

A 30-day challenge for her followers turned into more of a challenge for herself.

Kristen O’Neill and I discuss what she hoped to get from this challenge, how she organized it, how much of it was planned ahead, and what her workflow was like, including all of the platforms she used to share the content, and what she would do differently next time.

The Art Biz ep. 145: Gaining Marketing Skills Quickly by Leading a Creativity Challenge with Kristen O’Neill Read

Zach Wolfson headshot

The Art Biz ep. 130: 4 Video Mistakes Artists Keep Making with Zach Wolfson

Whether you’re chasing the Instagram algorithm for reels, streaming live on YouTube, or pulling together a video bio for your website, it’s more valuable than ever to make good videos.

It hurts to admit that even bad videos play better on social media than a static photo, but as long as you’re going to the trouble to make a video, why not make it better?

The Art Biz ep. 130: 4 Video Mistakes Artists Keep Making with Zach Wolfson Read

The Art Biz ep. 89: Reevaluating How You See Yourself with Brooke Harker

Appearances shouldn’t matter. They shouldn’t, but they do.

In his book, Blink, author Malcolm Gladwell says we have just seconds to make a good impression. Like it or not, people start forming an opinion of you from the moment they see you or your art, hear your voice, or read something you’ve written. From the moment you say I’m an artist the judging begins.

I don’t like to talk about an artist’s appearance. If I’m going to discuss improving one’s professional presentation, I’m much more comfortable discussing the presentation of the work: the matting, framing, wall labels, hanging hardware, pedestals, marketing material, and accompanying language.

Talking about how someone looks feels icky. But avoiding the subject isn’t helping my clients or you, dear reader.

With the increasing emphasis to be on video and social media—to show up and show your face—it’s not only important that you look your best. It’s critical that you feel your best. And looking your best can help with the feeling part.

My guest for this episode of the Art Biz Podcast is Brooke Harker, who has been working with artists on video for the past year in her capacity as the organizer of Saturday Night Live Art Shows.

You’ll hear how, after some very traumatic events, Brooke regained confidence with other people and in front of the camera. It was partly because of a makeup lesson, and we discuss makeup artist Samina Malik’s belief that your face is a work of art from God and you are a blank canvas. But her renewed confidence was also the result of a lot of inner work.

I hope you enjoy this conversation with Brooke Harker.

The Art Biz ep. 89: Reevaluating How You See Yourself with Brooke Harker Read

Brooke Harker Painting

The Art Biz ep. 62: Facebook Live Group Art Shows with Brooke Harker

Fun isn’t a word used very often when we think of marketing or business tasks. Still, it’s one of the criteria I suggest considering when you’re thinking about whether to add something to your busy schedule.

When Covid hit, Brooke Harker threw her fears about doing live video out the window and created Saturday Night Live Art Shows—because she thought it would be fun. It started with just her, but quickly grew to a core of regular artists, with new ones jumping in each week.

I wanted to talk with her about it because these weekly events are open to any artist who wants to show off their art or, perhaps, the art that you collect. In fact, as you’ll learn, the rules are, well, … What rules? This could be a great way for you to connect, practice your video (because imperfections are encouraged), and maybe even sell some art.

Brooke and I discuss:

  • What happens during SNL Art Shows and how you can participate. They’re 100% free!
  • How participating artists have benefited from being part of SNL Art Shows.
  • The 3 questions Brooke uses to prepare for live video.

And so much more. Listen and read the detailed notes.

The Art Biz ep. 62: Facebook Live Group Art Shows with Brooke Harker Read

Debra Disman Mural

How Do You Use Video? (Curious Monday)

Loyal reader Debra Disman says that she would love to see how artists are using video.

Please tell us!

What is the focus/subject of your videos?

How long are they?

Where do you post them?

What kind of results do they bring you?

Do you have help or do you do it yourself?

What have you learned about the process?

Feel free to add a link to your video.

Don’t do video? Share your favorites in a comment.

How Do You Use Video? (Curious Monday) Read

Ayn Hanna and Barbara Gilhooly at the Visionary Art Museum. Photo courtesy the artists and used with permission.

Turn On Your Cell Phones

What if, instead of worrying about everyone with a cell phone camera in front of your art, you encouraged taking photos and sharing? Don’t dismiss this right away. Let me explain. On two occasions I have witnessed audiences embrace a speaker or situation that encouraged photography.
Here’s how those went down.

Turn On Your Cell Phones Read

The Big Fat Artist Video Challenge

In Promote Your Art Through Video, R. Daniel Foster left us with a challenge. If you participated in this teleseminar (and you can still sign up here) and created a video as part of the challenge, we want to hear from you. Please leave your video link in a comment on this post and tell us what you most enjoyed about the seminar. We’ll give you free feedback.

The Big Fat Artist Video Challenge Read

Photo of Kristina Wentzell

3 Artists Inspiring Me Right Now

If you’ve read chapter 14 of I’d Rather Be in the Studio you’d pick up some great ideas from artists who are promoting their work in creative ways. I love telling these stories and plan to keep sharing them with you as long as you let me. Here are two more of the same ilk and a third one for extra inspiration.

3 Artists Inspiring Me Right Now Read

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