What if, instead of worrying about everyone with a cell phone camera in front of your art, you encouraged taking photos and sharing? Don’t dismiss this right away. Let me explain. On two occasions I have witnessed audiences embrace a speaker or situation that encouraged photography. Here’s how those went down.
In Promote Your Art Through Video, R. Daniel Foster left us with a challenge. If you participated in this teleseminar (and you can still sign up here) and created a video as part of the challenge, we want to hear from you. Please leave your video link in a comment on this post and tell us what you most enjoyed about the seminar. We’ll give you free feedback.
Filmmaker R. Daniel Foster explains how video’s message and meaning must be in sync in order to be a powerful marketing tool.
If you’ve read chapter 14 of I’d Rather Be in the Studio you’d pick up some great ideas from artists who are promoting their work in creative ways. I love telling these stories and plan to keep sharing them with you as long as you let me. Here are two more of the same ilk and a third one for extra inspiration.
A few weeks ago I received an impressive email from Elaine Kehew, my client in Nairobi, Kenya: “I wanted to send a big thank you to you. I have experienced a huge increase in sales in the last two months. Between different kinds of promotion for my upcoming exhibit (which is selling before the exhibition date- oh my goodness!) and finally using my mailing list, I am really moving paintings.”
SlideShare is a presentation tool that can you help you promote your art to a whole new audience at no cost.
If you have images and access to Microsoft PowerPoint or Apple Keynote, you can make a SlideShare presentation.
Harriete Estel Berman of the Ask Harriete blog says SlideShare is her favorite method for promoting her art online. Her SlideShare site includes a number of presentations of her artwork. I recommend Obverse Obession, a 2-minute look at Harriete’s chocolate pot with the same name. It’s very entertaining!
Harriete Estel Berman’s channel on SlideShare
There are six steps involved in creating a SlideShare presentation.
Create Your Profile on SlideShare under “Personal Information”
1. Create an account on SlideShare. To add your profile after creating your account, look under your name in the upper right corner of the page. It’s
Audio version of the post with the same name. Artists can use SlideShare to promote their artwork at no cost and gain a new audience for their work.