9 Artist Resources for Better Performing Websites and Blogs

website makeover for artists

There is so much content on this blog and in my programs that a new visitor can quickly get overwhelmed. I thought it might be helpful if, from time to time, I curated some topics for you. Today’s post brings together a bunch of articles to help with the look and functionality of your website or blog. [...]

The First Sentence on Your Website

Phil Kendall Painting

In school, you probably learned to write an opening sentence and were told it needed to capture attention. But do you need such a sentence on the home page of your website? Deep Thought: Do you have an “opening sentence” on your website? [...]

If Your Blog And Website Are Separate

ArtBizCoach navigation menu

If your blog is very separate from your website, you might want to model what I just did on the new ArtBizCoach.com and ArtBizBlog.com sites. It was a last-minute decision, but a big Duh moment. . . . We used the same navigation menu for each site. The only difference is the logo. Otherwise, visitors feel like they’re on the same site. This is a game changer for me. It’s a solution for something that’s been bugging me for years. [...]

Whip Your Website Into Submission

The Art Biz Coach home page has become too busy and needs a major makeover

Our websites are often the first place that people experience our work. We don’t want to be apologizing for them! And we want to make sure that people have a meaningful experience when they drop in. Below is my timeline for whipping Art Biz Coach back into shape, with suggestions for doing it for your site. [...]

Coordinating Your Marketing Efforts

Sara Drescher Braswell coordinates her marketing efforts across platforms.

Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t! [...]

4 Lessons from Naked Marketers

Guest Blogger Leah Markham shares 4 lessons she learned from her encounter with a unique marketing technique she experienced in a London park. [...]

How to Prioritize Your Online Marketing

Carolin Peters coordinates her website, blog, and Facebook account.

Understanding the mission for various online marketing platforms makes it easier to prioritize your efforts in communicating to your target audience. [...]

Stop Sending People to Your Home Page

When seeking a specific action, be sure to create a landing page to direct people to on your site, which focuses on the product, service or program you wish to promote. [...]

Artist Websites: Appealing to the Slow Scavenger vs Fast Hunter Shoppers

Whitney Zeldow

Many artist websites are design for the “slow scavenger” shoppers who take their time browsing your online store or portfolio. Guest blogger Whitney Zeldow shares 4 tips on how your artist website can meet the needs of the “fast hunter” shoppers who move quickly and are ready to buy right here, right now. [...]

When I Visit Your Website . . .

Judith Barath

Lots of artists ask me my opinions about their websites. I have a chapter about it in my book, I teach Do’s and Don’ts of artists’ websites in my workshops, and I schedule teleseminars on the topic. Here are some basics. [...]