4 Reasons Your Website Isn’t Generating Sales

why your website isn't generating sales for your art

Not all artists’ websites are created with sales in mind.

For many artists, a website is a digital portfolio – an introduction for gallerists, curators, and other opportunities. If this is you, some of what I share here doesn’t apply. However, you could still benefit from heeding much of this advice.

There are numerous factors as to why some art sells better online than others: the work is more “popular” or more affordable, or some artists use their lists and social media more effectively.

On the other hand, here are four errors you should look at correcting immediately if you’re trying to make sales from your site. Each is a step toward making it easier for people to buy.

1. You make people click multiple times to see the art.

If your website hasn’t been updated in years, you might have an old template that makes people click numerous links to see your art. It’s time for a major overhaul.

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Trends In Website Design

The Art Biz Coach home page from January of 2005 looks dated with the small images, dense text, and out-of-control menu.

Is your website overdue for an overhaul?

It used to be cool to have a white website with a light gray font. It was even cooler if the font required a magnifying glass to read it.

This was the rage, oh, about 12 years ago. Then we realized how hard it is to read tiny pale fonts.

Artists also latched on to black backgrounds for their sites thinking it made the work “pop,” when it actually did the opposite: weighed down and overpowered the art. Black backgrounds with light text, we have discovered, are also notoriously difficult to read.

Things change. Are you adapting?

The Art Biz Coach home page from January of 2005 looks dated with the small images, dense text, and out-of-control menu.

The average age of Internet users has skyrocketed. Older eyes just don’t have

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9 Artist Resources for Better Performing Websites and Blogs

website makeover for artists

There is so much content on this blog and in my programs that a new visitor can quickly get overwhelmed. I thought it might be helpful if, from time to time, I curated some topics for you. Today’s post brings together a bunch of articles to help with the look and functionality of your website or blog.

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The First Sentence on Your Website

Phil Kendall Painting

In school, you probably learned to write an opening sentence and were told it needed to capture attention. But do you need such a sentence on the home page of your website? Deep Thought: Do you have an “opening sentence” on your website?

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If Your Blog And Website Are Separate

ArtBizCoach navigation menu

If your blog is very separate from your website, you might want to model what I just did on the new ArtBizCoach.com and ArtBizBlog.com sites. It was a last-minute decision, but a big Duh moment. . . . We used the same navigation menu for each site. The only difference is the logo. Otherwise, visitors feel like they’re on the same site. This is a game changer for me. It’s a solution for something that’s been bugging me for years.

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Whip Your Website Into Submission

The Art Biz Coach home page has become too busy and needs a major makeover

Our websites are often the first place that people experience our work. We don’t want to be apologizing for them! And we want to make sure that people have a meaningful experience when they drop in. Below is my timeline for whipping Art Biz Coach back into shape, with suggestions for doing it for your site.

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Coordinating Your Marketing Efforts

Sara Drescher Braswell coordinates her marketing efforts across platforms.

Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t!

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4 Lessons from Naked Marketers

Guest Blogger Leah Markham shares 4 lessons she learned from her encounter with a unique marketing technique she experienced in a London park.

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How to Prioritize Your Online Marketing

Carolin Peters coordinates her website, blog, and Facebook account.

Understanding the mission for various online marketing platforms makes it easier to prioritize your efforts in communicating to your target audience.

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Stop Sending People to Your Home Page

When seeking a specific action, be sure to create a landing page to direct people to on your site, which focuses on the product, service or program you wish to promote.

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