Is your website overdue for an overhaul?
It used to be cool to have a white website with a light gray font. It was even cooler if the font required a magnifying glass to read it.
This was the rage, oh, about 12 years ago. Then we realized how hard it is to read tiny pale fonts.
Artists also latched on to black backgrounds for their sites thinking it made the work “pop,” when it actually did the opposite: weighed down and overpowered the art. Black backgrounds with light text, we have discovered, are also notoriously difficult to read.
Things change. Are you adapting?
The Art Biz Coach home page from January of 2005 looks dated with the small images, dense text, and out-of-control menu.
The average age of Internet users has skyrocketed. Older eyes just don’t have
There is so much content on this blog and in my programs that a new visitor can quickly get overwhelmed. I thought it might be helpful if, from time to time, I curated some topics for you. Today’s post brings together a bunch of articles to help with the look and functionality of your website or blog.
In school, you probably learned to write an opening sentence and were told it needed to capture attention. But do you need such a sentence on the home page of your website? Deep Thought: Do you have an “opening sentence” on your website?
If your blog is very separate from your website, you might want to model what I just did on the new ArtBizCoach.com and ArtBizBlog.com sites. It was a last-minute decision, but a big Duh moment. . . . We used the same navigation menu for each site. The only difference is the logo. Otherwise, visitors feel like they’re on the same site. This is a game changer for me. It’s a solution for something that’s been bugging me for years.
Our websites are often the first place that people experience our work. We don’t want to be apologizing for them! And we want to make sure that people have a meaningful experience when they drop in. Below is my timeline for whipping Art Biz Coach back into shape, with suggestions for doing it for your site.
Guest Blogger Leah Markham shares 4 lessons she learned from her encounter with a unique marketing technique she experienced in a London park.
When seeking a specific action, be sure to create a landing page to direct people to on your site, which focuses on the product, service or program you wish to promote.
Many artist websites are design for the “slow scavenger” shoppers who take their time browsing your online store or portfolio. Guest blogger Whitney Zeldow shares 4 tips on how your artist website can meet the needs of the “fast hunter” shoppers who move quickly and are ready to buy right here, right now.