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If your blog is very separate from your website, you might want to model what I just did on the new ArtBizCoach.com and ArtBizBlog.com sites. It was a last-minute decision, but a big Duh moment. . . . We used the same navigation menu for each site. The only difference is the logo. Otherwise, visitors feel like they’re on the same site. This is a game changer for me. It’s a solution for something that’s been bugging me for years. [...] 
Our websites are often the first place that people experience our work. We don’t want to be apologizing for them! And we want to make sure that people have a meaningful experience when they drop in. Below is my timeline for whipping Art Biz Coach back into shape, with suggestions for doing it for your site. [...] 
Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t! [...] Guest Blogger Leah Markham shares 4 lessons she learned from her encounter with a unique marketing technique she experienced in a London park. [...] 
Understanding the mission for various online marketing platforms makes it easier to prioritize your efforts in communicating to your target audience. [...] When seeking a specific action, be sure to create a landing page to direct people to on your site, which focuses on the product, service or program you wish to promote. [...] 
Many artist websites are design for the “slow scavenger” shoppers who take their time browsing your online store or portfolio. Guest blogger Whitney Zeldow shares 4 tips on how your artist website can meet the needs of the “fast hunter” shoppers who move quickly and are ready to buy right here, right now. [...] 
Lots of artists ask me my opinions about their websites. I have a chapter about it in my book, I teach Do’s and Don’ts of artists’ websites in my workshops, and I schedule teleseminars on the topic. Here are some basics. [...] I’m teaming up with Pat Velte of Whitewing Design to help artists enhance their online presence. From now through October 8, you can get a website makeover or a completely new site, but you have to act now. Pat can only take on so many clients! [...] Launching a website or blog involves more than just building content, publishing it, and then telling everyone about it. You need to entice and pique the curiosity of site visitors. [...] |
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