Artist Website Special–Only Thru October 8

I’m teaming up with Pat Velte of Whitewing Design to help artists enhance their online presence. From now through October 8, you can get a website makeover or a completely new site, but you have to act now. Pat can only take on so many clients! [...]

How to Launch a New Website or Blog

Launching a website or blog involves more than just building content, publishing it, and then telling everyone about it. You need to entice and pique the curiosity of site visitors. [...]

The Evolution of the Art Biz Coach Website Design

The new Art Biz Coach will be unveiled next week. Now, I want to take you on a tour of where Art Biz Coach has been over the past 8+ years and how it has evolved–design-wise. No details. Just fun pictures. [...]

11 Fast Website or Blog Fixes

Gloria Lamson, Falling Apart and Coming Together. Installation includes jigsaw puzzle pieces and teabags

Creating an entirely new website or blog is overwhelming. Tweaking what you already have is easier! Implementing even a couple of these 11 ideas will make a big dent in the way your website functions. [...]

Art Marketing Action Podcast: 11 Fast Website or Blog Fixes

Audio version of the post with the same name. Creating an entirely new website or blog is overwhelming. Tweaking what you already have is easier! Implementing even a couple of these 11 ideas will make a big dent in the way your website functions. [...]

Drive More Traffic to Your Website

You can’t just build a website and wait for the traffic to pick up. You have to encourage visits consistently. Here are 15 techniques that I use to get people to click on my website. Use them to start the wheels churning. [...]

Art Marketing Action Podcast – Drive More Traffic to Your Website

Audio version of the newsletter. You can’t just build a website and wait for the traffic to pick up. You have to encourage visits consistently. Here are fifteen techniques to start the wheels churning. [...]

Converting In-Person Meetings into Web Visits

It would be an error to give all of your information in a handout or email. I’m encouraging you to create a special FAQs page so that people must visit your site to get the information they want. You don’t want to turn people off. You approach it with a spirit of generosity. You’re helping them out! [...]

Expand your online marketing

Tired of depending on galleries for sales? Fed up with no results from sending out your portfolio? Wasting resources on advertising?

It’s time to get serious about using the Internet more effectively.

Expanding your online presence is always (ALWAYS!) a good idea, but now might be a good time to devote even more of your energy to doing so. The face of the art world is changing. You need to be well positioned to adapt and take care of yourself when the traditional venues fail. Consider the following three areas.

Claudia Cohen, Visions of Velasquez. Bronze, 18 x 15 x 15 inches. ©The Artist

1. Your Web Site and/or Blog Many artists today are using a blog in place of a Web site, which is perfectly acceptable as long as the blog can have the same elements and ease of navigation as a Web site. At the same time, if you don’t have a blog, [...]