In this week’s Art Marketing Action, I encourage you not to give up on using old-fashioned snail mail. In this, my 1400th post!, let’s look at some of the mail pieces you can send.
©Shirley Quaid, Chasing the Sun.
Postcards with your images on them. There are good reasons postcards are so popular with artists. It’s inexpensive to produce large quantities of 4-color postcards and postcards are cheaper to mail than folded invitations or announcements. But let’s not forget that postcards don’t have to be opened. A full-color image of your art on the front of a postcard can capture the interest of the recipient even though it might be swallowed up in a stack of mail.
Note cards with your images on them. Of course you’re going to send loads of thank-you notes, but you’ll also be sending “It was nice to meet you” notes, “Happy Birthday” notes, “Thinking of you” notes, and [...]
What are the 3 most important things for pitching a story to magazines?
If you're interested in more on this topic, former magazine editor Jennifer King did a teleseminar with me entitled How to Get Your Art in Magazines, which is available for audio download and on CD. It’s not really about art magazines, but more leisure and niche magazines, which are what many art buyers read.
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My parents are flying in on Monday. We’re planning a nice, cozy holiday in the Colorado mountains. It will be the first Christmas I have spent with my nephews, Heath (6) and Jes (5). I’m looking forward to being with them as they open their gifts. Oh yes – and sipping on eggnog.
Although I’m originally from Oklahoma, we spent most of our Christmases in the Rockies. We packed up the car with all of the presents and made the long drive from the Sooner State to Colorado. Mom quickly learned that it was much easier to travel with unwrapped gifts than to wrap them ahead of time. When we arrived, we could just open gift bags and plop in the presents. Then, after we had our own house in Crested Butte (which we share with three other families), we kept the same Christmas gift bags there throughout the year. And we held onto them [...]
I don’t say it enough: Thank you.
Thank you for subscribing to this newsletter and for reading it when you have time.
Thank you for reading my blog, following me on Twitter, and friending me on Facebook.
Thank you for signing up for my classes, buying my book and CDs, and asking me to help with your personal projects.
I started this business because I wanted to hang out with artists and help them out as much as I could. Little did I know that it would blossom into this amazing community of very cool people. I often list Art Marketing Action newsletter subscribers and individual clients on my gratitude list. I may or may not know you by name, but I am grateful for your presence and for your gifts to the world.
Thanks for hanging out with me!
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The weekend before last I attended a two-day conference in Denver entitled Thin Air Summit ’08 (#tas08 on Twitter). I called it the Geek Conference for short. Rooms full of techy people talking about Web 2.0 stuff (social networking, video, podcasting, blogging, etc.) and introducing themselves by their Twitter names. I felt oddly out of place, yet there I was. I guess I was one of them.
Super blogger and Twitter aficionado Amy Gahran presented a session at the Summit on blog writing. One of the first points she made is an excellent one: That you should think of your readers as community rather than an audience. And that is where we begin today’s newsletter.
Ready to get cozy?
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