An anonymous artist sent me an email with these stats. The painting she is sending to a juried art exhibition sells for $1200. Other fees involved – which don’t include material, labor, or office time – are:
To plunge into the Web’s round-the-clock marketplace is both daunting and compelling. It’s delicious to imagine prodigious sales allowing you to “Quit Your Day Job” so you can ship hoards of orders in your Dr. Denton’s and then glide into your studio to make more.
Even if your sales are good, have you taken time to evaluate your expenses? You may be surprised to learn that venues where you have decent sales don’t necessarily increase your income.
If you want to sell your art, post your prices. Even if you have gallery representation, showing your prices can help drive sales. Always make it easy for people to buy.
In the Pricing Your Art with Confidence program, Debby Williams and I stressed several times (Debby delivered the drill down) that you should never ever undersell your galleries. Artist Cherilyn SunRidge asked for clarification. I thought I’d share my responses here.
Damien Hirst’s Complete Spot Challenge got me thinking about having exhibitions in multiple venues. How could you turn this idea into a gimmick that would generate buzz about your art?
There are differences among the various types of calls for entry competitions, but let’s start at the very basics: how to evaluate a Call and decide if you should respond.