It’s easy to get a blog up and online in no time, but I want you to do it right from the get-go. I recommend a specific platform and give you resources for self-training or for getting professional help with your new site.
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Web Sites, Blogs, and Technology for Artists
You CAN use a blog instead of a website if everything is in order. If you’re going to be sending gallerists, curators, and collectors to your blog, you don’t want to waste any time wowing them. And you certainly don’t want to waste their time.
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Facebook is a robust site that helps you engage with others in powerful ways, but it can never replace your brand or the need for your own Web presence.
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The bar for blogging well is high. Often we’ll jump in without really knowing what we’re doing. Which is fine – I’ve made my way through life with this kind of chutzpah. What’s not okay is spending your precious time blogging badly. Because if you’re not going to do it well once you get going, why continue?
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When you’re asked to provide someone with a digital file of one of your images that is 355 ppi and 400 pixels on the longest side, can you do it within 15-20 minutes? Don’t be hindered by an inability to use technology effectively. And don’t interrupt others for help with something that you should know how to do.
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I’m teaming up with Pat Velte of Whitewing Design to help artists enhance their online presence. From now through October 8, you can get a website makeover or a completely new site, but you have to act now. Pat can only take on so many clients!
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Artists and others can use the WordPress blogging platform as a content management system (CMS) for their WordPress sites. You can manage your portfolio, update your CV, and post upcoming shows and exhibitions by using WordPress PAGES.
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Launching a website or blog involves more than just building content, publishing it, and then telling everyone about it. You need to entice and pique the curiosity of site visitors.
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The new Art Biz Coach will be unveiled next week. Now, I want to take you on a tour of where Art Biz Coach has been over the past 8+ years and how it has evolved–design-wise. No details. Just fun pictures.
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