Trends In Website Design

The Art Biz Coach home page from January of 2005 looks dated with the small images, dense text, and out-of-control menu.

Is your website overdue for an overhaul?

It used to be cool to have a white website with a light gray font. It was even cooler if the font required a magnifying glass to read it.

This was the rage, oh, about 12 years ago. Then we realized how hard it is to read tiny pale fonts.

Artists also latched on to black backgrounds for their sites thinking it made the work “pop,” when it actually did the opposite: weighed down and overpowered the art. Black backgrounds with light text, we have discovered, are also notoriously difficult to read.

Things change. Are you adapting?

The Art Biz Coach home page from January of 2005 looks dated with the small images, dense text, and out-of-control menu.

The average age of Internet users has skyrocketed. Older eyes just don’t have the capabilities of younger

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Impatience Killed the Blog (Revive It!)

RIP

Your blog won’t become popular overnight. Blogging is a process, a commitment. After last week’s article, The Gold Mine in Your Artist Blog, several people commented to the tune of: My blog is no gold mine. I can’t get any traffic or interaction with people. In nearly 10 years of blogging and many years of teaching artists to blog, I have witnessed a large number of artists build successful blogs.

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Searching for Content for Your Artist Blog

Photo of man looking for something

In my last post, I made the case that your blog is a gold mine for you. What I didn’t say is that it’s only a gold mine if you are consistently committed to blogging and to improving with each post. You can only fulfill this commitment with rich content.

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The Gold Mine in Your Artist Blog

Gold Bars

Last week I asked on the Art Biz Blog how you’re going to be marketing your art differently now that Facebook Reach is plummeting. It’s tempting to just jump to another social media site. (Google+ anyone?). I would encourage you, as I always have, to build up content on your site first.

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Get Over Blog Envy and Learn to Love Your Blog Again

Janice McDonald Collage

Guest blogger Cynthia Morris writes: “There’s a certain someone in my field who has a huge following. This certain someone also has a great blog. I found myself constantly referring to the blog as an example of what a good blog should be. And I admit it, I had blog envy. . . . ”

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Build Your Own Website In 10 Minutes (Not)

Holly Van Hart’s portfolio of paintings.

Guest blogger Holly Van Hart shares she read in several places that you could “create your own website in 10 minutes” with WordPress. While she never believed it would take 10 minutes, she never imagined it would take 100 hours. Perhaps you can benefit from Holly’s experience. “I already had an art website, a contract with a web hosting service, a domain name, and a blog hosted by Google (Blogger). But my site was 5 years old and needed to be totally overhauled with new, fresh content and current styling. It also needed to be integrated with my blog. . . .

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Multiple Websites for Multiple Businesses

Rebecca Finch art

Rebecca Finch asks: “I work primarily in fine art paintings, but I also do graphic design and portrait photography. Do I have to create different websites for each?” In I’d Rather Be in the Studio I write: 3 different styles of art = 3 different audiences = 3 times the marketing effort. I’m sure this probably isn’t what you want to hear, Rebecca, but this is you. You have 3 different businesses and, therefore, 3 different audiences.

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9 Artist Resources for Better Performing Websites and Blogs

website makeover for artists

There is so much content on this blog and in my programs that a new visitor can quickly get overwhelmed. I thought it might be helpful if, from time to time, I curated some topics for you. Today’s post brings together a bunch of articles to help with the look and functionality of your website or blog.

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Why You Might Need Additional Domain Names for Your Art

Carol A. McIntyre, one of my Gold Mastermind members, has her site at carolamcintyre.com and pointing from paintingharmony.com. She also owns 16 other URLs for her art, teaching, and books.

Yay! You have a URL and website. Boo! You only have one. But . . . Yay! You’re a savvy businessperson and willing to listen to why you should care about buying more URLs. Here are four reasons you want additional domain names (URLs).

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Remix Images of Your Art for a Fresh Look

Karen Meredith Portfolio Page

We started talking about what it means to curate art and then looked at guidelines for you to do the job yourself. Today I want to give you some ideas to help freshen up your art – not just for others, but for you. You will learn things about your art when you challenge yourself to look at it in new ways. Because we’re meeting in a virtual space, we’ll look at how this might be done on a website, but everything I share here could be applied to a live venue.

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