Our websites are often the first place that people experience our work. We don’t want to be apologizing for them! And we want to make sure that people have a meaningful experience when they drop in. Below is my timeline for whipping Art Biz Coach back into shape, with suggestions for doing it for your site.
SEO: Search Engine Optimization. Guest blogger Kim Bruce shares that there are only two things you need to remember when writing good content and making it SEO friendly: 1) your focus keyword and 2) your meta description.
Hackers are finding the open doors in WordPress and unless you know how to close these doors and batten down the hatches your site is vulnerable to attack. It is just a matter of time until you’re hacked. Artist Frances Clements Fawcett shares in this blog post how it happened to her and how stressful was.
Guest Blogger Leah Markham shares 4 lessons she learned from her encounter with a unique marketing technique she experienced in a London park.
More than two dozen artists spent the last month tweaking and writing their way to a better blog in the Blog Triage class I teach with Cynthia Morris. Here’s a look at our graduates’ blogs. Many of them focused on one area or another and have the knowledge and motivation to finish up on their own.
When you write for the Web, make sure your main points are easy to find and that your text is scannable. People will look briefly at a blog post to see if it’s of interest to them. If they see nothing immediately, they might leave without reading.
Do you struggle with writing blog posts? If you’re like a lot of artists we’ve had in the Blog Triage class, you blog because someone (probably me) told you it was a good idea. But you’ve never really gotten the hang of it. You fight your way through blogging.
If your blog needs a jolt, try working on a theme like Carrie Cahill Mulligan’s 17 Days of Green. Themes give you structure. You aren’t always grasping for something to write because you know what your subject will be.
Guest blogger Kim Bruce shares how adding an (unobtrusive) watermark to your images protects your art and provides a way for people to find you and your site.
Cynthia Morris and I recently asked for artist-volunteers who wanted a mini blog critique. Many people were eager to get a free advice! The only caveat was that we would share our feedback with the world. This video is a small sampling of what we do in our Blog Triage class.