Many artist websites are design for the “slow scavenger” shoppers who take their time browsing your online store or portfolio. Guest blogger Whitney Zeldow shares 4 tips on how your artist website can meet the needs of the “fast hunter” shoppers who move quickly and are ready to buy right here, right now.
Some subjects are always winners – they just need a little tweaking for today. You might update a post because the topic is still relevant or because new research has come along. I show you want I looked for when I updated a 7-year-old post.
You can adapt my process to create a list of content ideas for your blog or newsletter. If you already have scattered lists, bring them together and update the topics. Maybe this list of blog post formulas might inspire you.
If you’ve left a comment on this blog, you’ve noticed that some people have their pictures next to their comments and others don’t. You can get yours at Gravatar.com. Now, whenever you put your cursor over someone’s image on Art Biz Blog the picture cocks to the left and his or her Gravatar profile appears.
Have you found yourself doing some spring cleaning around the house and yard?
You can do the same for your blog—a critical component of your Web presence.
You instantly get a feel for Debbie Gonville Miller’s art whenever you visit her blog.
If you want to feel a little more love for your blog, it’s easy to implement these five fixes.
1. Update your About page.
Add a fresh photo of yourself, tell a new story, or write the text in verse.
Your About page is often the first link people click on. If it doesn’t make you smile, it might be losing visitors.
2. Add more images of your art.
You probably have a blog because you want to share your art with more people. Why are you hiding it? Make sure your art is near the
Lots of artists ask me my opinions about their websites. I have a chapter about it in my book, I teach Do’s and Don’ts of artists’ websites in my workshops, and I schedule teleseminars on the topic. Here are some basics.
One of the most difficult things about blogging is coming up with ideas.
Sandhya Manne, Musical Tribe in Color – Nallamma. Watercolor, 14 x 11 inches. ©The Artist
Do you feel pressure to write the perfect blog post in a single sitting?
That’s rarely how good blog posts come together.
The secret to having a vibrant blog is to juggle a number of ideas for posts so that you’re writing a little bit at a time rather than an entire post at once.
The secret to coming up with these ideas in the first place is . . . are you ready for it?
The best blog content comes from listening – tuning in to what your readers are interested in. Are you paying attention?
What questions are people asking you about your art? Take each question
I scoured the 257 posts (to date) from 2010 and came up with a Best Of list. These might not have produced the highest number of comments, but they incited discussion or had information that I thought was most relevant. And many did, indeed, have the most comments.
Google Insights for Search is a research tool that can help you to fine tune your keywords with Google’s results and with their suggestions. Google Insights gives you the data to optimize all areas of your art marketing and art promotion in terms of topics, keywords and title tags.
On November 30, 2004 I published my first blog post. Since I totally flaked acknowledging the 5th anniversary, I’m taking time out this year for a brief walk down memory lane.