Email Newsletter Findings

If you’re using an email newsletter for marketing your art business, you might want to check out this article, which summarizes findings on Email Newsletter Usability.

Among the topics covered: usability; subscribe/unsubscribe functionality; emotional attachment to the newsletter; and speed.

Yes, it’s probably more than you need to know for your art business, but why not think about such growth issues?

Thanks to Kelly Borsheim for the heads up!

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