Artist Self-Promotions Contest

In preparing my book proposal, one of the sections I have to discuss in great depth is the promotions I plan to do for my book. No problem here, right? I’m ALL about promoting myself and my work. Wasn’t comfortable with it at first, but it’s critical in my goal to help artists.

Anyway . . .

I have the standard stuff in my promotions section: Web site, blog, workshops, speaking, writing, postcards, advertising. And then my coach said, “Why don’t you hold a contest?” Wow! That’s a great idea! Suzanne Falter-Barns did that a while back and recommended it on her blog.

But what kind of contest would artists best respond to? It MUST make use of the book’s self-promotions content (not official headings):

  • A Personal Plan for Successful Promotions
  • Getting Organized
  • Writing/Speaking about Your Art
  • Promotional Pieces
  • Making the News
  • Networking

And the results have to be measurable. In other words, I (and whatever distinguished panel of judges I choose to enlist) must see progress.

Here’s what I’m thinking. Any artist who purchases the book within the first month of sales can participate. After reading the book, they submit their six-month goals for upping their promotions. At the end of six months, they submit their progress and supporting material.

The winner gets . . . what? What would the winner get? Of course, I would write an article for, perhaps, Art Calendar, The Crafts Report, Sunshine Artist, Art Business News, or another appropriate publication. But is an article enough?

I thought of a Web site or blog redesign, postcard printing, but then I thought that maybe they’d be redoing those things in the course of the six months prior. ???

What would it take to get you interested in such a contest?

By the way, the title I’m working with is now THE ESSENTIAL GUIDE TO MARKETING YOUR ART WITH CONFIDENCE.

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5 comments to Artist Self-Promotions Contest

  • If Hawaii is not an option,I like the free, personalized consultation idea! FYI, in a recent newsletter Suzanne Falter-Barnes suggeted writing down ten things your “micro-market” has in common. Not being a marketing person this term was new to me but I did the exercise and was amazed. I made a list of people I know fairly well who have purchased my art, especially those who have purchased more than one piece, and listed ten common traits. Surprisingly they turned out to be rather specific: they love old houses, they like to garden, they tend to decorate their homes in a country chic style, they like creative activities, and so forth. Of course, there were anomilies, but not many. This was a fun, informative and eye-opening exercise!

  • Pam

    I really like the idea of the six-month promotion plan and tracking our results. Prizes? Mmm… how about free attendance at one of your workshops? Or maybe a personalized consultation to review our six-month plan to see what we could do to improve it futher? All expense paid trip to Hawaii? Or maybe that’s taking it a bit too far. Love your ideas and can’t wait to read your new book! ~Pam

  • I’d go for the trip to somewhere, even Denver, if it included one of your workshops. If the trip is not feasible, then free workshop/consultation sounds like a winner. Looking forward to your book. Self-promotion is the thing I find hardest to do, but it does get easier once you’ve made up your mind to just do it.

  • A prize that included free consultation services on the winner’s marketing materials like their artist’s statement or business plan would entice me to enter.

  • Barbara Taylor

    Trips to Hawai`i are not particularly enticing to those of us already stuck out here. I’m rawly new at this, so personal hand-holding… er, consultation would make me consider it. But it also makes me wonder just how the success metrics are going to be defined. I know so little about it, I’m not even sure it’s a reasonable question to ask, but wouldn’t the kinds of goals you need to prove “progress” towards differ drastically, depending on where you’re starting from? I suspect my goals are likely to be fairly modest and unimpressive to someone further down this road.