Seeking Artist Newsletters and Press Releases

For my upcoming book, I’m looking for artists:

  • Who have terrific newsletters. These are ones you read, keep, laugh at, share, etc. They can be sent electronically or via snail mail. I am aiming for three examples in the book.
  • Who have a press release that needs a makeover. It needs to be for something fairly newsworthy, such as a one-person exhibit at a museum; statewide or national award; or related to a current event (e.g. fundraiser for hurricane victims). I want to show three press-release makeovers in the book

I know I’m going to need lots more help with this in the upcoming months. Now’s your chance to get published!

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10 comments to Seeking Artist Newsletters and Press Releases

  • here is my press release that was never used. Maybe it needs a make over. New England has been a real “arty pooper” as far as celebrating Benjamin Franklin’s 300th. I don’t get why nobody is celebrating up here. Mass is the Birthplace of Ben, but nobody seems to care but me. I send this on the eve of my trip down to philly where he is being celebrated. Going to take my business where it will be appreciated. press release: Massachusetts Artists and Craftsmen honor 300th birthday of Benjamin Franklin As the Tercentenary celebrations begin honoring Benjamin Franklin in Washington D.C., Philadelphia, Massachusetts, and around the world; craftsmen Scott Holloway and Rocco Cavallaro have joined forces with the Town of Franklin to honor this founding father. January 17, 2006 marks the 300th anniversary of Benjamin Franklin’s birth. He is the first founding father of the United States to reach this age. Although he made his adult home in Philadelphia, PA.; Massachusetts is this proud birth place of this great American figure. Franklin Massachusetts honored him in 1778 by making the town his namesake. He then returned the gesture by donating a portion of his personal library to the town. This donation became the first public library in the country. In reverence to Benjamin Franklin’s gift; portrait artist Scott Holloway and sign craftsman Rocco Cavallaro are donating their time and materials to re-vamp the town seal of Franklin, Massachusetts. Scott Holloway has rendered Benjamin Franklin in a full color oil portrait done in the traditional renaissance technique. Then it was inset into a carved medallion, transcending the town seal in to a work of art that also celebrates Benjamin Franklin’s 300th birthday. “I am proud to be able to honor this great American figure with this portrait. He has done so much for the foundation of what this country stands for and has been such a renaissance man in his time, it seems only fitting to honor this man with a portrait done to the best of my ability. I am not getting compensated for this; I am doing this out of admiration of him.” As a Realist, Scott Holloway’s aesthetic is strongly based on Classical and Renaissance art. His inspiration, however, for representing and technique in depicting the human body, is drawn from the late nineteenth century painter William A. Bougereau. Scott wishes to introduce a natural and humanistic element to his paintings. Scott Holloway is a portrait artist from Bellingham, Ma. He currently runs his studio out of Worcester. His other recent achievements in portraiture have included College Presidents; Worcester State College retired president Dr. Ghosh, Tufts University Dean Dr Philip Kosch and Dean Dr Lowe as well as many other private commissions.

  • Contact: Laurie W. Anderson, Anderson & Associates Public Relations, Inc., 303-758-1118 Colorado Artist to Exhibit at Wilson Adams Gallery DENVER—Nov. XX, 2005—An accomplished watercolor artist and environmentalist, Francesca Owens’ love of nature and wildlife has inspired her new painting series, “Animals Are Wild.” The new series has been selected for exhibition at the Wilson Adams Gallery, 1307 Bannock (behind the Denver Art Museum). Owens’ show will begin Jan. 28, 2006 and run through Feb. 25 with an opening reception on Friday, Feb. 3, 5-9 p.m. in conjunction with the Golden Triangle’s Art Walk. In addition to the exhibition at the Wilson Adams Gallery, Owens’ work was recently exhibited at the Marigold Arts Gallery at the prestigious Canyon Road district in Santa Fe, N.M. She also is working with the Save the Tiger Program of the National Fish and Wildlife Foundation in Washington, D.C. The paintings in Owens’ “Animals Are Wild” series are alive with bold, vibrant colors that portray the essence of the wild animals she has painted. She has taken artistic license to capture the remarkable spirit, and even emotions, of these beautiful creatures. The “models” for the series of paintings were supplied by the Big Cats of Serenity Springs in Calhan, Colo., a non-profit organization that houses large cats that no longer have homes at zoos or circuses—including Mike Tyson’s former pet tigers. “I wanted to not only use my talents to widen the appreciation of the arts but increase awareness of how these beautiful cats came to live at Serenity Springs,” Owens explains. Her new series of paintings has received a number of positive reviews from well-known artists. “Francesca’s paintings exhibit a vibrancy of intuitive color and strong patterns interwoven in her personalized wildlife paintings. They represent courage in self expression,” writes Eric Wiegardt, author of Watercolor Free & Easy. “Francesca Owens’ watercolor paintings in the Tiger/Cat series are very exciting. The paintings contain vibrant color, strong values and good design which make them outstanding,” writes international artist and juror Frank Francese of the National Watercolor Society. Possible replacement either of the above quotes: 1) “When Francesca presented me with her Animals Are Wild series, I was taken aback by the vibrancy colors that jumped off the prints. The combination of color variance made the tigers and zebra’s appear surreal.” Stephanie Johnson, Exhibition Proposal Coordinator, Smithsonian Institution Traveling Exhibition Service 2) “Animal rights activist and wildlife painter watercolorist Francesca Owens presents her passion-fuelled paintings of exotic creatures…” Zane Fischer, News & Culture, Santa Fe Reporter. 3) “Francesca’s paintings are executed with a great pictorial ability. The artist stresses colors with a chromatic and a remarkable richness. Francesca has a very strong and expressive poetic rendering.” Edo Barzagli, Critico d’arte, Collaboratore di Riviste bimestrali. ART CRITIC, EDO BARZAGLI, NOTING HIS OPINION ABOUT FRANCESCA’S ARTIN FLORENCE, ITALY. In addition to being an accomplished artist, Owens is award-winning environmentalist who was responsible for the creation of a Denver nature preserve (Isthmus Nature Park and Learning Gardens) and educational park dedicated to the protection of several valuable species, including blue herons and bald eagles. For more information about the art of Francesca Owens, please visit She can be reached at 720-810-3297 or email her at

  • To: Joe Aiello From: Tracy Aiello Date: 2.13.06 Word Count: 1084 RE: Andiamo!Newspaper Topic: Featured Artist Story for March 2006 The Eye of the Tiger Littleton resident Francesca Owens is an Italian artist. The subjects, however, of her watercolor and relief pieces harken from a place very far from Italy, and very far from her Littleton home. The pieces that have won Owens her latest fame are Siberian tigers, being saved from poaching in the snowy forests of the Russian Far East to the steamy jungles of Sumatra. Heralded as an animal rights activist and wildlife painter, Francesca doesn’t describe herself as either, instead this internationally acclaimed artist was “following her passion”. A former financial planner, Owens chucked it all to become an artist just a few short years ago. Exploring her love for contrast and color, she became fascinated with creatures like the Bengal tiger (as well as zebras and giraffes) and created a series of striking watercolors as her first pubic show. What started as the perfect theme to display her chosen medium, catapulted Owens to the international spotlight, and served as the visual symbol for a multi-million dollar effort against poaching. “I didn’t set out to make a political statement, notes Owens, “the tiger was the perfect expression of color and contrast.” The work attracted the attention of Donald D. Humphreys, an executive with the ExxonMobil Foundation, one of the sponsoring organizations of the “Save the Tiger Fund”. The group launched in 1995 with the goal of saving tigers from an almost assured extinction. Since then the group has supported projects in 13 out of the 14 tiger range countries, and raised millions corporations, non-profits and schoolchildren throughout the world. Working with Save the Tiger, Owens uncovered a compelling story that inspired the next of her tiger endeavors; a study entitled “Did I Die in Vain?” In 2005, Owens heard the story of John Goodrich, a New Yorker turned Coloradoan whose passion for the soon-to-be-extinct Siberian tiger led him to Russia. As the coordinator of the WCS Siberian Tiber Project, Goodrich and his team were in the field when they heard a tiger’s roar among the dense Russian forest. Following the sounds, they came upon a 385-pound Siberian tiger caught in a snare set to keep the carnivore from killing nearby livestock. They rescued the tiger, nursed him back to health and eventually released him back into the wild. “Victor”, as the tiger became known is now immortalized in a nine-piece series. Owens describes, in vivid black and white relief, the many threats to the species –traditional Asian medicine, smuggling, tiger farming, poaching, the shrinking of habitat, and organized crime. While sobering, the series ends with a representation of “Victor’s” emancipation. The piece called “Release” shows the animal jumping to freedom from the back of the WCS team’s Land Rover. The series is featured on, where Owens is credited with “tak(ing) action the way she knows best, with her brush.” While Francesca is surprised by the “advocate” moniker, she is no stranger to environmental protection. As Francesca describes it, she saw a peek at her passion in the early 2000’s, when a Blue Heron nesting site in her Littleton neighborhood was being shopped by a developer. Owens joined the Bowles Metro District Board to advocate for the precious piece of land and the precious birds it housed. After a drawn out battle, Owens negotiated a deal, and site is now the Isthmus Nature Park and Learning Gardens, a nature preserve and educational park dedicated to the protection of several valuable species, including blue herons and bald eagles. Not just the herons thanked her; she was named the Special District Association’s Board Member of the Year in 2003. It might seem that Owens would have rekindled her artistic passion on a trip to Siberia, or Nepal, or Senegal. Instead, Italy was the site of Owens’ decision to become a full time artist. A second generation American, Francesca’s first trip to Italy was a trip to see cousins in 1996. There, among the close-knit community of farmers, Francesca’s artistic flame was reignited. “The community is so warm and welcoming, and the landscape so beautiful. The combination allowed me to explore a longtime love of art, and gave me the confidence to create,” she noted. Her return back to the U.S. brought upon “reverse culture shock”, but art kept the connection alive. She has made many trips back since then, and caught the eye of Italian art critic – Edo Barzagli – while studying at the Lorenzo Di’Medici Art institute in Florence. He notes the “remarkable richness” of her paintings and has since showcased “Tiger Gaze” and other Owens works in the gallery. With critical acclaim, Owens has found an Italian following, and has just recently been commissioned by an Italian executive to paint a large scale “Tiger” for the woman’s Roman home. The attention pushes Owens one step closer to her dream. She hopes to one day split her time between Italy and the U.S. “When I am in Italy, I am home,” she notes. The divorced mother of two will soon be living “Under the Tuscan Sun”, following her showing in Cortona – the setting for the famous book cum movie – she’ll spend the summer painting the Tuscan countryside and teaching in nearby Austria at the Styrian International’s 2006 Summer Art Festival in Graz, Austria. The accolades surprise Owens, but she recognizes the synchronicity in her story. Her grandmother came to the U.S. in 1920 from the little town that now screams out “The American is here”, upon Francesca’s arrival. Her mother was born in the Bronx and despite her short life (she died when Francesca was just 24), she too was an artist. Hung prominently in Owens’ home and studio is a tribute to her mother, her mother’s art and her heritage. “My newest endeavor is a series of Italian landscapes,” notes Owens. “In part it is a repayment of the debt I owe to my family, my heritage, and my culture. Interested art lovers don’t have to travel all the way to Italy, however, to see Francesca’s art. Her pieces are showcased right here at Willow: An Artisan’s Market located in Littleton and at the Wilson Adams Gallery, in Denver. Upon arriving home from her four-month jog in Italy, Francesca’s art will appear in a joint show at the Curtis Arts and Humanities Center in Greenwood Village. The show, called “From Davinci” will run from October 14 through November 11, 2006 and feature Italian artists from around the world. Francesca can be reached at and her portfolio can be viewed at

  • I have a part time job with lth local daily newspaper and, having read the above press releases, I was prompted to comment. Our town is pretty “arty”, in fact, it has been promoted as the art center of the midwest by some who wish that were so. Most press releases are WAY too long and always too detailed. If your press release doesn’t get published, think about why. Newspapers have limited space. You are also more likely to get your press release printed if you buy, or show a willingness to, buy a small ad. Everyone wants something for free, myself included, but the reality of newspapers is that space costs money. Newspapers exist on advertising, not on subscriptions and freebies. Think about that next time you want to run a press release.

  • Newsletters is one of the goals we set for ourselves at our annual retreat. Would love to see examples of others newsletters since haven’t a clue what we’re going to put together (although I know we have LOTS of raw material). Any chance you’ll point us to some examples before the release of your book? My first deadline will be coming up in March!

  • I look forward to receiving Virginia Spiegel’s newsletter “Art, Nature, Creativity, Life” I feel like I’m there with her, experiencing her inspirations and creations. Virgina’s website is:

  • I do my newsletter about every other month or so in Yahoo SiteBuilder and then publish it as a page in my website. Then I send out an email to my Yahoo News Group with the a link to that page. This month’s link is I also volunteer design services (postcards, forms, website, etc.) to our local non-profit fine arts center. We have been talking about sending out email promotions & newsletters to curb the cost of mailing postcards and such. The director is not ready to do that, mainly because she is overworked and can’t fathom putting together an email list yet. But, that’s another issue! I have heard quite a bit about CONSTANTCONTACT.COM in the last few months as an email marketing site. They have templates for both promotions and newsletters, free 60 day usage, and price breaks for non-profits. Their site is Has anyone used them and what are your opinions about them?

  • Tomme Fent

    You were asking about good artists’ newsletters. One of the best, in my opinion, is by fiber artist Virginia Spiegel. It’s called “Art, Nature, Creativity, Life.” She includes wonderful quotes, poetry, and prose on what it means to be an artist, places to find inspiration, etc. You can reach Virginia through her website,

  • Joe

    I don’t know if my newsletters qualify for what you are looking for, but you can find an archive of them here:

  • Alyson! Hello and hello! My Toymaker newsletter seems to be doing just fine, over 6,000 subscribers and growing… which you can look at here… but my press release is so dull! Pick me! Pick Me! I’d love to have a press release that says something like “Obsessed Mom Gives Away a Million Toys” Here’s the old press release page… And thanks for all the great tips! Best thoughts, Marilyn.