Branding with the Right URL

Pat, my Web guru, sent me this article on choosing the right domain name for your website. Good advice here.

As many of you know, I encourage all artists to use their own names as their brands. After all, art history is a history of individual names, not of company names.

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2 comments to Branding with the Right URL

  • Perfect timing. I’m in the process of relooking at my website and one of the big questions I have is whether to stay with my existing domain name or change it to use my name in my domain name.

  • Janice, as we discussed, my preference is You can’t get better branding than that! Your name AND your niche in one place.