Bob Parson’s 16 Rules to Live By

Pat Velte, my Web guru, sent me a link to Bob Parsons’ 16 Rules to Live By. Worth reading. (Thanks, Pat.)

Each of the 16 rules is relevant to me, but these are some that stood out:

1. Get and stay out of your comfort zone. I believe that not
much happens of any significance when we’re in our comfort zone. I hear
people say, "But I’m concerned about security." My response to that is
simple: "Security is for cadavers."

2. Never give up. Almost nothing works the first time it’s
attempted. Just because what you’re doing does not seem to be working,
doesn’t mean it won’t work. It just means that it might not work the
way you’re doing it. If it was easy, everyone would be doing it, and
you wouldn’t have an opportunity.

5. Focus on what you want to have happen.  Remember that old saying, "As you think, so shall you be."

7. Always be moving forward. Never stop investing. Never stop
improving. Never stop doing something new. The moment you stop
improving your organization, it starts to die. Make it your goal to be
better each and every day, in some small way. Remember the Japanese
concept of Kaizen. Small daily improvements eventually result in huge

13. Never expect life to be fair. Life isn’t fair. You make your
own breaks. You’ll be doing good if the only meaning fair has to you,
is something that you pay when you get on a bus (i.e., fare).

14. Solve your own problems. You’ll find that by coming up with
your own solutions, you’ll develop a competitive edge. Masura Ibuka,
the co-founder of SONY, said it best: "You never succeed in technology,
business, or anything by following the others." There’s also an old
Asian saying that I remind myself of frequently. It goes like this: "A
wise man keeps his own counsel."

Read all of Bob Parsons’ rules. (Parsons is founder of

The above excerpt is included
with the permission of Bob Parsons and is
Copyright © 2004-2006 by Bob Parsons. All rights reserved.

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