What I didn’t mention, and what is most important, is how I came across it. Listen up, because this affects you if you’re hoping to drive browsers to your website.
I was actually Googling “Redmond art museum” because I was going to be near Redmond, WA and wanted to see what was around there. But, as you may recall from the previous post, the Bathtub Art Museum exists in Portland, OR. Why did it come up with a “Redmond art museum” search?
Well, it came up because there is an artist in their collection by the name of Amy Redmond. Her page on the BAM website holds the honor of the first spot on the Google page for “Redmond art museum”!
Web guru Pat Velte, in our recent teleseminar, calls this "entering through the bathroom window." Instead of finding Amy Redmond on the home page of her own site, I found her, ironically, through the bathroom window of the BAM site.
Image: Amy Redmond, Bubble Mobile. Pen and marker, 5.5 x 8 inches. (c) The Artist.