This week’s Art Marketing Action newsletter uses Margret Short’s blog as an example of a well-focused blog. Margret is succeeding with her blog for a number of reasons:
- It has a purpose. She keeps a folder of stuff she can write about that relate to her project. And she gives a brief overview of her project in the left column.
- She used her extensive mailing list to get her first subscribers.
- She updates her subscribers using Constant Contact every month.
- She’s letting people in on the secrets she’s discovering. People love secrets and obscure facts! From her recent entry on green: “If jars glazed with celadon had a clear pleasing tone when struck, people would consider the jars as homes of gods.” Who knew? And from an earlier entry, who knew that epidot, a pigment from Russia and Austria, is unpleasantly gooey and that it “must be used immediately after making it or it turns gummy and not brushable at all.
Visit Margret’s blog.
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