Podcast: Use caution when adding people to your mailing list

Art Marketing Action Podcast

When is it okay to mail stuff to people?

When is it okay to email to people?

Some thoughts on these questions in this week’s podcast.


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3 comments to Podcast: Use caution when adding people to your mailing list

  • I regularly receive newsletters from artists just setting up a list or project who don’t even offer a simple unsubscribe link (they go straight in the spam folder which does nobody’s mailing list any favors – you’ll soon end up by being blacklisted by AOL, Yahoo etc). Even if you are testing the waters with a client/friend/colleague (which I don’t advise – double opt in is the only way to go ) make sure a recipient can unsubscribe with one click – nobody wants to write to someone to ask to be taken off a list however well meaning the sender.

  • Hello Alyson, I am currently loving your new book: I’d Rather Be in the Studio! I subscribe to your blogs, etc. with ferver! Your energy is helping so much! I am trying to follow the CanSpam Law. I have an opt out of the subscription, but to date no one has opted out which makes me so happy. I have almost 100 subscribers and the list is growing almost daily!! Thanks for all you do! Donna Pierce-Clark

  • Man, I wish I had listened to this podcast BEFORE I sent out an e-mail last week about a one-night show I participated in Friday night. (I didn’t hear the podcast ’till Saturday.) My apologies for inviting you to an event “1000 miles away” (I don’t think TN is _that_ far from Colorado, but still.) I cringed when I heard that part. Ouch! Just shows that I still have much to learn. Anyway, good advice. Thanks!