It’s the annual Memorial Day issue, when I share reminders of what you can be doing to build your career and reputation and to sell more art. Let’s just get right into it.
Remember that you hold the key to your success. This is your life and your career. Don’t listen to anyone else’s definition of success. Instead, define success for yourself.
|Constance Humphries, Untitled #2.
Oil on canvas, 36 x 36 inches.
Remember that the studio always comes first. My job is to help you promote your work more effectively. Your job is to put the art first. Without your studio time, you have nothing to promote.
Remember that as fun as Facebook and Twitter are, they can also be time-wasters. If these social media platforms are cutting into your studio time, you need to rein yourself in and focus on the important stuff.
Remember that your artist statement is the backbone of your marketing efforts. Until you can articulate what your art is about, you will find it hard to write brochures, Web copy, grant applications, and press releases.
Remember that connections are important in any career. Your mailing list is your #1 asset, so expand your circle of contacts and use your list frequently.
Remember to be generous. We’re often scared to let our “secrets” out, but the most successful artists I know are also the ones who share information the most freely. You get what you give.
Remember to send Thank You notes. Real, honest-to-goodness, handwritten notes (with your artwork on the front) will set you apart from those who are only using email. They’re also guaranteed to brighten the day of the recipient.
Remember these four art marketing practices.
1) Artwork is always listed as H x W x D.
2) Use the Bcc line instead of the To line when you’re sending email to multiple recipients.
3) Always provide more than one way for people to contact you. Don’t depend solely on email.
4) The Internet audience is worldwide. Don’t forget your city, state or province, and perhaps even country when you email announcements and invitations.
Remember that you’re human. You can’t do it all. But you can look at the available options and prioritize. Figure out what is the best use of your time at any moment.
KNOW THIS———-~> Every little step, every tweak, and every turn matters when you’re building your art career.
THINK ABOUT THIS—~> How many of these reminders do you currently follow? What needs improvement?
DO THIS————~> Remind yourself what it takes to get to where you want to be. Print this list out and keep it nearby for whenever you need a boost or self-check.
What do you need to be reminded of? Tell us about it and listen to the podcast on the Art Biz Blog.