A sampling of email subject lines from my inbox over the past 3 weeks include the following.
Note: XX refers to an artist’s or gallery’s name.
New Jewelry Designs
Happy Holidays from XX
XX Grand Gallery Opening
XX December Events
Give the Gift of Art
(Town Name) Holiday Party Invitation
XX Studio Now Open
Holiday Celebrations from (Town Name)
Holiday Art Newsletter & Coupon
Holiday Happenings from XX
2010 Art Sale
Attend XX, LLC. Event
art in (Town Name) [“art” wasn’t capitalized]
Morning Coffee and Early Bird Class Specials
Claus It Santa
Free Shipping from XX Studio
Now that you’ve looked them over, I can tell you that they are all from artists or galleries. Most (if not all) of them were sent to me without my request to be added to a list, which means that I was unfamiliar with the name in the From line.
All of us are more likely to open email if we know the sender or if the subject line is compelling.
If you think one of these is yours, you might be right. But you might not be. A number of messages had the same or a very similar subject line.
So . . . are they winners or snoozers?