When people hand you their business cards, what do you do with them?
Why is it so valuable that you have the cards when you don’t know what to do with them?
I’ll tell you why. First, let’s get something out of the way.
What We Know
You shouldn’t add people to a bulk email or newsletter list without their permission.
Period. End of discussion.
So, you’re not going to take the card and input the information into your email distribution list.
What I Do With Business Cards
Upon meeting someone in person, I follow up within a day or two with a personal email, handwritten note card, or an Art Biz Coach postcard – presuming I want to stay connected with that person.
After I follow up, I enter the data into my database – not on my email distribution list, but just in my personal contact list database that sits on my computer. I make sure to add notes about the person before I forget.
Then I throw away the card unless I want to use it as an example of good marketing material. I’m trying to shed paper and it’s much easier to look up someone in a database than to find them in a stack of cards.
Add dates to all of the notes in your database. You’ll be grateful later when those dates are there to help jog your memory.
So . . . what do you do with the business cards you receive?